Whiling away their vacation in a Swiss Alps chalet, Joe and Beth Henretty noticed a peculiar sound: nothing. The entire town moved at a pace much slower than that of their home in the States; without a car in sight, residents simply strolled to their destinations. Inspired by this way of life, Joe and Beth imported the car-free philosophy to Tulsa in 2005, buying their own bicycle cab and christening their new business Golzern Pedicabs after the chalet in which they'd stayed. Today, the duo and their two fellow drivers shuttle riders to and from concerts or obedience-school reunions while working solely for tips—both as an accommodation to any budget and as a further homage to Switzerland's laid-back lifestyle.
For a flat fee, the business—also known as Tulsa Pedicabs—captains tours that bounce among Tulsa's local eateries, where passengers sample fare at each stop and, sometimes, carry out agendas of their own. Once, on one of Joe's tours, a man proposed, and the Henrettys honored the occasion by pedaling the couple to their hotel on their wedding day—much like the Swiss nuptial tradition of dragging cans behind a saddled yak.