When a shop on Ocean Grove's Main Street became available in 2011, fourth-generation resident Cindy Stiles seized the chance to combine her business savvy with her love for animals. She opened Ocean Grove Pet Boutique, which welcomes pet owners and four-legged friends as long as they're vaccinated and leashed. Stiles also enlisted the help of a baker to help make their own all-natural cookies and frozen yogurt. A baker might seem like a misfit at a pet store, but these goodies aren't for the humans. They're for the pets, and Stiles makes sure to give every visiting pup a complimentary cookie fresh from the store's cookie bar.
Aside from the doggie deserts, the boutique also draws in customers with its pet collars, shampoos, and other products made with natural ingredients. Staying eco-friendly is as important to Stiles as being pet-friendly, and as such, there are no plastic bags to be found in the store. Instead, she offers shopping bags made from recycled materials, and when customers bring them in, they receive 50 cents off future purchases and a silent thank-you from every tree they walk past.