For the past several decades, Bowl-O-Rama has been carefully tended to by the Genimatas family. Over its history, the alley has retained much of its original 1950s charm but, as co-owner Dale Genimatas says, "We are always updating and doing new things." Dale operates the alley with her husband and sister-in-law, who she says have been involved with Bowl-O-Rama their entire lives. Dale began working at the facility in 1979 and has since seen it grow to include a total of 28 candlepin lanes, computerized scoring systems, and a food-and-beverage kitchen where chefs bake hand-tossed pizzas and appetizers that include chicken tenders and cheese sticks. Throughout the year, the family hosts open-bowling hours and special events, closing only on Christmas Day to let the pins celebrate with their families. With each weekend comes the return of cosmic glow bowling, and each year brings annual fundraisers such as the Big Brothers Big Sisters Bowl-A-Thon. "It's a very electric environment," says Dale, reflecting on the scores of players and benefactors that come together each year to support the organization.