While alchemists never managed to transmute lead into gold, Geneva De la Rouge may be considered a modern alchemist. She uses her knowledge of the aesthetic elements—essential oils, nutrient-rich clay, and other natural ingredients—to transform skin from looking timeworn to youthful. Geneva customizes her elixirs to suit a wide range of skin types, which she differentiates by using the five elements of Chinese medicine as a guide. For each of these elements, such as fire—which is responsible for blotchy red skin—Geneva employs the elemental opposite, balancing dry skin with moisture, sallow skin with nutrients, and irritated skin with a fire extinguisher.
Inside the heady offices of Santa Barbara Brain Fitness, Dan Staso, PhD, engages brains in a variety of cerebral calisthenics. On a given day, business executives, college students, athletes, and those seeking self-improvement tap into all-natural neurotherapies to tone brains to top condition. Board-certified in neurofeedback, Staso focuses on five core areas: sleep improvement, anxiety and stress, brain brightening, meditative enhancement, and academic/executive enhancement. Clients who have completed the program may feel calmer, maintain greater focus, sleep more soundly through the night, and feel more effective in achieving their goals.
At Pure Beauty, staff members work to help clients shave off inches and reduce the visibility of cellulite with body wraps and VelaShape treatments. During infrared-heat wraps, essential oils work with the wrap as well as the spa's tightening booster in an effort to lose inches of fat from targeted areas. Alternatively, VelaShape treatments work by combining infrared and bipolar radio frequencies and are designed to reduce cellulite and slim down areas, such as the buttocks, hips, and stomach.
At Beauty Lounge Medical Spa, the staff strives to boost clients' self-image. To do so, they guide them through weight-loss programs, rejuvenate skin with exfoliating dermaplaning, and fill wrinkles with Botox. Licensed medical professionals also wield lasers designed for hair removal, body sculpting, vein removal, and photofacials.
Aesthetician Kimberly Cizek expertly slathers Cirepil hard wax onto skin for a quick eviction of hair on faces, torsos, and limbs. When she is not busy waxing off unwanted fuzz from clients’ bodies, she spreads her knowledge of proper waxing techniques to other aestheticians and novice candlemakers.
Kalologie's expert beauty gurus offer a first-class selection of pampering services, earning the franchise a spot on Elle magazine's 2008 list of Top 10 Beauty Boutiques. The staff exfoliates faces with more than 10 varieties of facials and peels, using the boutique's own line of products custom formulated from medical-grade ingredients free of parabens and sulfates. Therapists also treat clients with massage modalities such as Swedish, shiatsu, and deep-tissue, as well as waxing treatments that use specially formulated hard and soft wax for all areas of the body. Airbrush spray tans round out the menu of services, leaving bodies with a bronze hue similar to that achieved by bathing in a tub of melted-down doorknobs.