For the guests of Cowboy Fan Connection, a Dallas Cowboys game actually starts three hours before kickoff. For both home and away games, the company hosts all-inclusive tailgate parties?with or without tickets to the game itself?that keep revelers sustained with burgers, brats, drinks, and raffles for Cowboys merchandise. Customers can dress the part with apparel from the online store to show off their fandom or eerie resemblance to Troy Aikman to current and former players during private autograph sessions.
In addition to game-day events, Cowboy Fan Connection also hosts Saturday-night dinner parties where fans come together to break bread as sportswriter Mickey Spagnola and former Cowboy Nate Newton broadcast their weekly radio program, Radio Road Show. Stadium tours the day before or after a game enable fans to guide themselves throughout Cowboys Stadium, while off-season trips such as a weekend in the Bahamas give fans the chance to draw up defensive plays in the sand with current and former Cowboys.
Percy Bass has a diverse background well suited to personal training. He started by obtaining a degree in human-resource management at Texas A&M University–Commerce, where he learned to work with all types of people. He then examined food and its relationship to the body, ultimately getting a second degree in dietetics. Finally, when Mr. Bass earned his personal-training certification, he was ready to open his own business. At H2T Fitness & Nutrition, Mr. Bass puts his expertise to use with personal-training sessions, group fitness classes, and nutrition counseling.
The trainers at Robert Brown Sports Performance don't just blindly assign clients exercises to perform. Instead, they use tests to determine your strength and conditioning levels at the outset of your training. This allows them both to tailor their workouts to your needs and to motivate you to make drastic improvements. In addition to reaching higher performance levels, training can also help athletes limit the likelihood of injuries on the court or field.
Wings & Slicks' professional instructors pass on heart-pumping tutelage during stunt-driving and formula-car-racing experiences in the United States and Canada. The pro drivers impart pupils with the skills needed to execute a variety of as-seen-on-TV stunts, including slalom-course runs and reverse 180-degree spins, or to navigate the track in a Formula 2000 car capable of going from 0 to 60 miles per hour in less than three seconds. Each once-in-a-lifetime adventure revs up adrenalin levels while prioritizing safety; every experience begins with a lesson and includes protective equipment. Wings & Slicks, which was recently featured in a The Globe and Mail story, also baits competitive edges with timed events that pit drivers head-to-head in a test of dexterity, skill, and not closing one’s eyes during the hard parts.
After choreographer Carrie Rezabek Dorr’s background in ballet and fitness inspired her to develop the Pure Barre workout, she had to build her business from the ground up—literally. She opened her first studio in the basement of a Birmingham, Michigan office building in 2001. She worked alone, lacking even the basic amenities—but her ideas persevered. Today, Pure Barre has grown to include studios in 32 states and Washington, DC, and its core teachings have been lauded in publications such as Women’s Health and Allure.
Described as “intelligent exercise,” the Pure Barre program leads its students through low-impact, isometric movements conducted at the ballet barre and set to upbeat music. The workouts eschew sudden movements that could result in joint damage. Instead, they rely on a blend of strength-building exercises and stretching to build lean muscles in the seat, thighs, abs, and arms, much like the pre-speech warm-ups championed by Benjamin Franklin. Pure Barre’s shop helps customers stay fit outside the studio with products such as workout DVDs, exercise gear, water bottles, arm warmers, and socks.
Groupon Asks: What inspired you to start or run this business?
"CrossFit principles are tried and true, as evidenced by its popularity nationwide. Core customers in the fitness industry have a thirst for efficient workouts that allow them to measure progression. At the end of the day, I just want to make it easy for people to become healthier. This may be through 24-hour access or through affordable fitness instruction."
-Sierra Dunaway, Coach and Owner