Vision in Grand Rapids

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SVS Vision Center?s founders opened their first shop in Sterling Heights, Michigan, in 1974 to help the community clear up its vision. But even these optical gurus never foresaw their humble business expanding to more than 60 locations sprawled across 8 states. Today, each shop continues the tradition of ensuring ocular health and crystalline sight, beginning with exams from seasoned optometrists. Afterward, patients head to the optical dispensary, where they try on frames by Coach, Tiffany, Nike, Versace, or Ray-Ban. The staff then fits the stylish selection with polarized and scratch-protected prescription lenses to help guests read books clearly or see a charging moose from a distance. Most of SVS Vision Center?s frames can also hold sunglass lenses as well, eliminating squinting during summer months and tropical vacations.

2500 East Beltline Avenue Southeast
Grand Rapids,
MI
US

SVS Vision Center?s founders opened their first shop in Sterling Heights, Michigan, in 1974 to help the community clear up its vision. But even these optical gurus never foresaw their humble business expanding to more than 60 locations sprawled across 8 states. Today, each shop continues the tradition of ensuring ocular health and crystalline sight, beginning with exams from seasoned optometrists. Afterward, patients head to the optical dispensary, where they try on frames by Coach, Tiffany, Nike, Versace, or Ray-Ban. The staff then fits the stylish selection with polarized and scratch-protected prescription lenses to help guests read books clearly or see a charging moose from a distance. Most of SVS Vision Center?s frames can also hold sunglass lenses as well, eliminating squinting during summer months and tropical vacations.

2500 East Beltline Avenue Southeast
Grand Rapids,
MI
US

Dr. Troy LeBaron attended Southern College of Optometry, has experience in aviation, construction, farming, electronics, and manufacturing—an eclectic list of vocations that helps him to understand the vision requirements for patients in any line of work. As a certified HOYA technology expert and member of the proforum board for Transitions lenses, Dr. LeBaron can outfit eyes with gear that grants high-definition vision, adjusts to changing light conditions, and displays holograms of wide-open eyes during midwork catnaps. He also pairs faces with frames by designers such Cole Haan, Jimmy Choo, and Jonathan Cate and protects specs with antiglare and scratch-resistant coatings backed by 1-year warranties.

6750 Kalamazoo Ave SE
Grand Rapids,
MI
US

Sight Optical Boutique's owner, Michael McConnell, isn't just selling frames—he's introducing friends. His previous optical experience in sales and distribution departments helped him to build relationships with top-notch eyewear companies from around the world. When it came time to open his own retail space, their collections became his shop's foundation.

Inside the sleek, modern space, handmade frames from Germany, Istanbul, and Japan hover on circular clusters against the wall, echoed in shape by fanciful light fixtures. Boasting fashionable lines such as Lafont and Masunaga, the spectacles come loaded with signature details such as hand-engraving, custom hardware, and celebrity-cloaking software.

924 Cherry St SE
Grand Rapids,
MI
US

Since Dr. Stanley Pearle opened the doors to the first Pearle Vision in 1961, the franchise has expanded to more than 800 stores nationwide. In these stores, optometrists assess the ocular health of patients before onsite opticians help them navigate the assortment of frames from brands such as Versace, Ray-Ban, and DKNY. If they're not in the store, clients can utilize the Try-On tool, uploading a photo to see what they or their dog looks like in different types of glasses. Pearle Vision also helps focus the world with contacts from Acuvue and Biofinity.

4284 Plainfield Ave NE
Grand Rapids,
MI
US

The ocular experts at Smeelink Optical frame out- of-focus eyes in calibrated corrective lenses and more than 1,000 designer frames from brands including Oakley, Prada, Versace, and Gucci. In approximately 60-minutes, trained optometrists test for a gamut of ocular issues including nearsightedness, farsightedness, and wandering third eyes. Exam results identify the ideal set of corrective lenses ($99+) from a collection of polycarbonate, transitions, polarized, and multifocal fillers to nestle inside a selection of traditional, trendy, and natural-material frames ($99+). Basic frames ($99+) appease minimalist eyes, and vogue Gucci or Coach frames ($189–$369) make seeing feel stylish and fancy, like watching expensively dressed strangers in a hotel lobby.

1888 Breton Rd SE
Grand Rapids,
MI
US