Frustrated with difficulty of finding a good selection of organic, local produce when they moved to the area, the founders of It's Organic 2U began frequenting local farmers markets to get their plant fix. Talking to local produce growers, they quickly realized that, despite their struggles, the Dallas-Fort Worth area was brimming with people as eager to sell their fruits and vegetables as they were to eat them. With all their new contacts, they hit on an idea: consolidate the area's organic produce and send it out to customers, helping people eat healthier, more varied foods. Now, every week, subscribers receive a bin chock full of fresh fruits and veggies?in-season delicacies, largely sourced from local farms. A testament to the company's environmentally responsible nature, It's Organic 2U's truck leaves their warehouse with as many as 200 bins, making it responsible for a tiny fraction of the emissions made by 200 families traveling to the market in cars or balancing atop barrels of flaming crude oil.