On Sugar's Bike Shop’s website, there’s a photo of a little boy with a mop of messy brown hair, his half-tucked T-shirt says “Chip,” and he’s holding up a trophy with a little gold bicycle for the camera. The picture is of Damian “Chip” Sugar, the bike shop’s current owner and an original member of Team Sugar’s BMX. Nearly 40 years ago during the infancy of BMX racing, Sugar’s began building custom BMX bikes, and Damian and his brother Matthew started a racing team that went on to sponsor many neighborhood kids as the sport became more popular.
Like their racing team, Sugar’s Bike Shop also grew over the years, and in addition to BMX bikes, now includes cycles in a variety of styles from brands such as Giant, Redline, Jamis, and Haro. Lifetime and one-year warranties ensure bicycles stay in top shape, and the service department tunes up broken-in rides; the shop also has a buy-back program that enables customers to sell old bikes and parts in virtually any condition. In an effort to supporting kids’ cycling, the Grow with You program allows parents to apply trade-in value toward larger bikes as kids outgrow their old ones.