PhiloSophie's stationery and gift items—which bear female-centric messages of love, companionship, and confidence—are born from the insomnious doodles and musings of founder Joanna Alberti. Joanna's art drew the attention of CNN, which highlighted her "contagious honesty, not to mention playful wit" on its list of Young People Who Rock. Joanna's favorite creation, a cartoon It girl named Sophie, has become the face of the company. The whimsical protagonist frolics across birthday cards, greeting cards, and reams of wedding-related notes, accompanied by peppy ruminations that rival the ancient wisdom of Plato in both style and approach to all things metaphysical. The company’s many greeting cards can be purchased in blank form or personalized with text or custom artistic details. Among myriad gifts designed by the positive-lifestyle brand are personalized labels, mugs, and tote bags featuring Sophie, her cohorts, and the occasional healthy cocktail.