On Sugar's Bike Shop’s website, there’s a photo of a little boy with a mop of messy brown hair, his half-tucked T-shirt says “Chip,” and he’s holding up a trophy with a little gold bicycle for the camera. The picture is of Damian “Chip” Sugar, the bike shop’s current owner and an original member of Team Sugar’s BMX. Nearly 40 years ago during the infancy of BMX racing, Sugar’s began building custom BMX bikes, and Damian and his brother Matthew started a racing team that went on to sponsor many neighborhood kids as the sport became more popular.
Like their racing team, Sugar’s Bike Shop also grew over the years, and in addition to BMX bikes, now includes cycles in a variety of styles from brands such as Giant, Redline, Jamis, and Haro. Lifetime and one-year warranties ensure bicycles stay in top shape, and the service department tunes up broken-in rides; the shop also has a buy-back program that enables customers to sell old bikes and parts in virtually any condition. In an effort to supporting kids’ cycling, the Grow with You program allows parents to apply trade-in value toward larger bikes as kids outgrow their old ones.
While everyone knows that a custom suit will fit better and last longer than something off the rack, not many people apply this logic to their bicycles. Bike Zone is working to correct this view by eschewing one-size-fits-all bikes in favor of cycles that are each built to its rider?s body type and intended usage. Staff begin by measuring clients for the correct frame and then adjust the seat and handlebars until each component is as comfortable and easy to control as possible. Clients can also test ride and compare any of the shop?s Raleigh, Trek, and Felt models, each of which has been expertly assembled by an in-store mechanic instead of by North Pole elves.
Bike Zone also specializes in repairs for all brands of bikes, and mechanics can be found manning six separate repair stations any time of day. Each new bicycle bought in the store comes with a free tune-up, and the shop also accepts trade-ins for bike-shop-quality bikes that are in good working order.
Jim Dalberth Sporting Goods is home to a team of foot-comfort facilitators who equip joggers, sprinters, and walkers with slick gear from brands including New Balance, Saucony, Avia, and Mizuno. Reward marathon-ready leg paddles with a pair of Asics Gel-1140 kicks ($85), or sink your feet into a pair of the cushy-soled Nike Pegasus shoes ($90+), which come in a variety of hues for all personalities and athletic allegiances. Jim Dalberth Sporting Goods also purveys runner-wrapping wares, such as the Asics Thermopolis® XP Half Zip ($75).
Staffed by experienced golfing professionals and computers that have sworn allegiance to the three laws of golfing robotics, GolfTEC uses motion sensors and high-speed cameras to monitor your swing and break down your form on a high-definition video display. GolfTEC’s certified teaching professionals point out your flaws and strengths and coach you on how to permanently improve your game, from tee to green. Sensors chirp with approval whenever you execute a perfect stroke or crack an especially witty golfing joke.
A watery gateway into Frederick Law Olmsted's pristinely designed park, Genesee Waterways Center encourages adventurers to experience kayaking, rowing, sculling, and canoeing. The outfit for outdoor activities is a non-profit organization that strives to educate the public about the Genesee region's vast system of waterways and reported bingo conspiracies. Rental vessels can glide into the calm waters of a spillway ideal for beginners, while more advanced captains can venture into the Erie Canal. In addition to rentals, the Waterways Center also hosts a number of community events and classes throughout the year, such as regattas, family-oriented programs, a kayak challenge course,and instructor certification programs.
Captain Strimple and the team at Bayside Boat and Tackle help new generations connect with nature through fishing and boating on scenic Irondequoit Bay aboard rented pontoon boats, rowboats, and paddleboats. They supply live bait and tackle to help customers snag a fish for dinner or a tire to replace a recent auto flat. Dedicated anglers can join Bayside's Let's Catch Fish fishing club, whose members enjoy discounted store purchases and boat rentals. Additionally, Bayside Boat and Tackle is a dealer for Duras portable inflatable boats, Tohatsu motors, and EZ Dock docks, which they can also help install.