Launched more than three decades ago, Site for Sore Eyes now operates in more than 35 showrooms throughout the Bay Area. Staffers at every location share their dedication when pairing customers with head-turning eyewear and contacts. The company offers a $25 warranty that secures all of its products, replacing broken frames for free and furnishing half-price replacements for glasses that are lost, stolen, or transformed into an acorn squash. In case eyes require prescription tweaks, each shop sits next door to California-licensed Sterling VisionCare doctors of optometry.
Founders TJ and Marcella Moran understand that surfing isn’t simply a sport—it’s a way of life, a thrilling communion between humanity and the vast seas that has fascinated generations of coast-dwellers. And, ok, it’s also a lot of fun. They honor the waves at Surf Life, a shop situated just blocks from the azure waters of Pleasure Point. There, they fill the shelves with vintage and locally made surfing gifts and apparel. Surf wear for men, women, and children, such as dresses by Lucy love, board shorts from Katin and girls’ bikinis from Toes on the Nose, join T-shirts screenprinted with designs by local artists. The shop rounds out its inventory with a beach-inspired olio including wall art, candles, and jewelry.