The highly trained technicians at Jiffy Lube tend to about 24 million customers each year with services such as the Signature Service oil-change package, which promotes the longevity of each vehicle. Staffers acknowledge that oil plays a crucial role in maximizing the lifespan of each car—it cools the motor and prevents moving parts from deteriorating. More than 20,000 technicians who have completed an extensive training program certified by the National Institute Automotive Service Excellence (ASE) nurse vehicles at Jiffy Lube.
In addition to performing oil changes, Jiffy Lube’s savants perform air-filtration, electricity, and windshield services, among others. The technicians’ quality pledge includes a commitment to transparency, which stipulates that they will inform car owners of any necessary services, complete a service only after it has been approved, and refuse to replace windshields with Saran wrap.
Owners Patrick Pezzati and Chandra Hancock opened their first Turn It Up! store in 1995 and now oversee four Western Massachusetts locations of the Valley Advocate reader-approved music emporium. Physical media of all shapes and sizes lines store shelves, including rare and out-of-print CDs, vinyl, DVDs, cassettes, and VHS tapes, and customers can trade in their own collections in exchange for cash or a fully functioning kinescope. Music lovers can also peruse a collection of posters and accessories to assist in public displays of band devotion. Select locations host in-store performances by area musicians, providing more appealing background music than store poltergeists’ attempts at doo-wop harmonies.
Crab Apple Whitewater sends adventure seekers on river-bound thrill rides daily from early April through mid-October using inflatable kayaks for Class I–II rapids and larger group rafts for Class II–IV rapids. Crab Apple Whitewater charts routes through the Berkshire Mountains on rivers such as the Deerfield, making use of natural flows and daily dam releases in order to control the challenge for kayakers and rafters of all skill levels. Trips are consistent due to dam control, but vary based on interpretations of fortunes found in the guide’s tea leaves the night before. All adventurers strap on provided helmets and life jackets and attend a safety lecture prior to casting off.
An outdoorsman since birth and G. Loomis–endorsed guide, GSOutfitting's owner, Eric Gass, grew up hunting and fishing the Pioneer Valley and Berkshires. After graduating from the University of Massachusetts Amherst, Eric returned to guiding and now fishes and hunts with his faithful gordon setter, Duncan, by his side.
Eric leads fly-fishing trips aboard his 13.5-foot Aire drift raft, as well as local hunting trips for turkey and grouse. GSOutfitting also trains gun dogs and companion dogs, ensuring every hunter will have a loyal sidekick during the season.
Spanning four locations, Club Fitness caters to health-seekers with its expansive cardio rooms, personal-training sessions, and group fitness classes. Most studios boast an impressive array of amenities, such as a private, women-only area, shake and supplement bar, babysitting, tanning beds, and weights that lift themselves and then high-five you. Guests can work out on the sprawling cardio decks, or get sweaty in group fitness classes that include Insanity, Bodypump, and Step.
Stacy McCain, help patients to maintain healthy, pain-free lives with non-invasive chiropractic care. Sufferers of stiffness, low back pain, or migraine headaches may reap the benefits of thorough chiropractic examinations, which send the doctors sleuthing over spinalscapes in search of bulging disks and stuck-on “Kick Me” signs. The treatments emphasize progressive rehabilitation, a method which allows doctor and patient to work together to track the effectiveness of treatments.