Arthur H. Simmons was a cabinetmaker, and a good one at that. So eager was he to outfit the homes of his community with his creations that in 1879—the same year that Thomas Edison tested the first practical light bulb and Alexander Graham Bell invented the Liberty Bell—the skilled craftsman opened the doors of Simmons Furniture in his hometown of Adams. Though the world has changed in the long years since Simmons Furniture’s founding, and the business is now under the helm of the Riley family, Arthur H. Simmons’s original commitment to selling quality furniture and meeting his customers’ needs remains the company’s cornerstone.
Now, more than a century since the store’s inception, staffers stock both of Simmons Furniture’s locations with home goods and furnishings from a carefully curated assortment of brands, including Ashley, Furniture Traditions, and Serta. The knowledgeable employees circulate through each store’s showrooms, ready to help shoppers to find a suitable accent piece or to answer questions relating to which of the store’s wardrobes enable direct commutes to Narnia. Along with American-made brands, eco-friendly furnishings, and luxurious wares imported from around the globe, Simmons Furniture also continues to support the community with a section dedicated solely to goods forged by local artists and merchants.
Since 1994, the family owners of Dream Catchers have stocked mattresses from the likes of Serta and Gold Bond alongside furnishings for every room of the home. For customers who don't own a large-enough wheelbarrow, Dream Catchers can deliver its wares directly to their doorsteps.
Tucked inside historic Cider Mill Sterling, New Horizons Massage Therapy guides clients toward an increased state of relaxation with an array of therapeutic services. Nimble hands ease tension from torsos and limbs, deploying techniques from Swedish and Kriya massages, or lessen pain with joint, sciatic, and neuromuscular work. Services also include full-body green-tea or mud wraps, paraffin dips, and ear candling. Guests waiting for their appointment can pass the time shopping or bull-back riding within nearby antique and art shops.
In the mid 1960s, Murray and Ida Rotman gave the family name to their growing furniture and carpeting business, confident that it would hold employees accountable and remind them to interact with customers as one community member to another. Throughout multiple expansions and a change from the "7 Stores on 5 Floors Under 1 Roof" slogan to "New England's Largest Furniture and Carpet Store," the Rotman family has stayed true to its promise of treating people with honesty and respect. According to Furniture Today, the National Home Furnishings Association named the company a Retailer of the Year in 2011, remarking on its "outstanding customer service and involvement in community services and activities." To that end, the Rotmans have helped raise $1 million for the local Walk for the Homeless, and cofounded a furniture-exchange program that allows customers to donate their gently used furniture to a family in need.
The award-winning business owes its success not only to a commitment to core values, but to an eye-popping assortment of furniture, mattresses, and televisions—all arranged in curated displays that inspire home-decorating ideas and make people believe they’re in a house built for a hundred families. The helpful staff measures and installs carpeting or flooring and fleshes out creative plans with the design-a-room service: a free in-home consultation with a computerized analysis. The store also stays ahead of the latest industry trends and innovations, offering, for example, pieces from Paula Deen’s furniture line and budget-friendly clearance deals in a space known as the Attic.
Over the course of 20 years, family-operated Just Like New has inspected apparel, accessories, and home furnishings from thousands of consigners, accepting only the pieces that meet strict quality and style standards. At the start of each fashion season, the family treks to New York City to gather enough designer duds to restock two 5,000-square-foot locations. Clothing, shoes, and accessories by classic brands such as Coach and Ann Taylor adorn shelves and keep mannequins from being charged with public indecency, and a children's section outfits youngsters in apparel purchased exclusively from catalog brands and specialty stores. Just Like New's jewelry selection glitters with 14-karat gold and sterling silver; vintage and costume jewelry occasionally makes the cut by way of jingling the shop owners' favorite songs. Vintage glassware, furniture, and artwork make unique design accents for the home.
In 1947, Angela and Bernard DiSiena started peddling appliances and kitchen cabinets in a garage with dirt floors covered by canvas. More than six decades later, DiSiena Furniture boasts 85,000 square feet of space spanning a trio of buildings. Today, Angie's three children and their spouses still preside over daily operations. The family brightens homes with furniture from a medley of brands, outfitting boudoirs with luxurious beds, offices with desks, and living rooms with couches and leather recliners. They also add finishing touches to home decor with lamps, mirrors, and grandfather clocks, whose cardigans and corncob pipes lend a distinguished air to any room.