Owners Patrick Pezzati and Chandra Hancock opened their first Turn It Up! store in 1995 and now oversee four Western Massachusetts locations of the Valley Advocate reader-approved music emporium. Physical media of all shapes and sizes lines store shelves, including rare and out-of-print CDs, vinyl, DVDs, cassettes, and VHS tapes, and customers can trade in their own collections in exchange for cash or a fully functioning kinescope. Music lovers can also peruse a collection of posters and accessories to assist in public displays of band devotion. Select locations host in-store performances by area musicians, providing more appealing background music than store poltergeists’ attempts at doo-wop harmonies.
Behind Magical Child's enchanting green and gold, Main Street–esque storefront, sunlight floods shelves of educational and imagination-stimulating toys, books, and games. Towering stuffed animals peer down on train sets—the way Clifford the Dog peers down on real trains—and puzzles from Melissa and Doug, alongside packages of Legos and Hasbro board games. A cornucopia of colorful wares permeates the shop, in which eyes can turn in no direction without meeting the glare of an alluring item. Racks of gently used clothing outfit children of up to 6 years of age, and a selection of more mature gag gifts and brainteasers grants older patrons diversion from humdrum office lives and asparagus-steaming socials.
Frozen yogurt, though a sweet dessert, packs a nutritional punch with live probiotics that help regulate digestive health. Yogurt City combines this beneficial treat with a variety of tantalizing flavors, including georgia peach and pecan praline, to keep customers coming back.
The highly trained technicians at Jiffy Lube tend to about 24 million customers each year with services such as the Signature Service oil-change package, which promotes the longevity of each vehicle. Staffers acknowledge that oil plays a crucial role in maximizing the lifespan of each car—it cools the motor and prevents moving parts from deteriorating. More than 20,000 technicians who have completed an extensive training program certified by the National Institute Automotive Service Excellence (ASE) nurse vehicles at Jiffy Lube.
In addition to performing oil changes, Jiffy Lube’s savants perform air-filtration, electricity, and windshield services, among others. The technicians’ quality pledge includes a commitment to transparency, which stipulates that they will inform car owners of any necessary services, complete a service only after it has been approved, and refuse to replace windshields with Saran wrap.