1604 Day Spa and Salon’s staff of licensed massage therapists and aestheticians fight the effects of stress and aging with nourishing facials and relaxing messages. In a warm, private room, back pain succumbs to the healing hands of a skilled masseuse who either soothes away stress with Swedish massage or employs deep-tissue techniques to evict hunkered-down strains more quickly than a long and drawn-out civil suit. Alternatively, seasoned aestheticians tailor an Aveda Elemental Nature facial to fit the client’s skin type, pore-ailments, and full-body bear suit, freshening and smoothing faces with naturally derived Aveda products.
True Radiance MediSpa offers a wide range of beauty solutions beyond conventional facials and wearing magazine covers with the eyes cut out. Clients can sign up for photo-rejuvenation using intense pulsed light, which can ameliorate sun damage and reduce redness from rosacea, or try Botox or dermal fillers to combat signs of aging. Other services include the noninvasive liposuction alternative Lipo-Ex, the eyelash-enhancing prescription drug Latisse, and laser hair removal for a permanent sleekness.
Since its 1965 founding in Venice Beach, California, Gold's Gym has dotted the globe with more than 600 locations where professional athletes and exercise newbies gather under the umbrella of personal strength. Nearly 3.5 million Gold's members chart and aim for their fitness peaks, perspiring beneath the gaze of certified personal trainers or pedaling beside peers at cycling sessions. In a diverse lineup of group classes, patrons strengthen cores with Pilates, finger-paint pictures of ninjas in martial arts, and amp up heart rates along to the pulsating soundtracks of Les Mills routines.
Many Gold's Gym locations stockpile futuristic amenities, such as cardio machines with individual iPod docks and televisions that help keep patrons motivated.
During the signature mani-pedi, one of Simply Nails' experienced technicians files nail edges before trimming and cleaning unruly cuticles. OPI polish in the customer's chosen color spills onto keratin canvases before a 7-minute foot massage eases paws' stresses from outrunning cartoon coyotes. The deluxe mani-pedi bestows the aforementioned nail trimming, cleaning, and coloring as well as a skin-nourishing foot mask, infusing human hooves with nutrients that replace toxins evicted by the deluxe's extended 15-minute foot massage. Finally, a hot-stone massage warms troublesome areas, ripening them to optimal kneadability for a muscle-mending massage therapist or near-perfect Stretch Armstrong impersonations.
A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines massage muscles, while teeth-whitening kits brighten chompers.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Perfect Tan's body-bronzing experts help deepen the complexion of human hides with a collection of UV and UV-free tanning booths. Before 15- to 20-minute VersaSpa spray-tan sessions, guests watch a brief video that demonstrates how to use the tanning apparatus step by step. Clients then step into the private, heated booth and relax as a custom mist of bronzing, hydrating, and pH-balancing solutions darkens epidermal expanses for up to 10 days, further proving the sun is good only for cooking breakfast on sidewalks. The VersaSpa system can hone in on specific areas of the body––such as the chest, face, and legs––and keeps inhabitants cozy with an air-purification system and Comfort-Dry technology.