Shopping in Greenville

At Athens Running Company, shopping for running shoes is much like test-driving a car. As part of their mission to educate customers, owners and childhood friends Mark Schroeder and David Laggis consult closely with clients and perform complimentary fittings, whereby a foot scanner and a video gait analysis narrow down the best options for stability and comfort. Guests then slip their feet into the latest styles of footwear by the likes of Saucony, Asics, and Brooks before taking shoes for a 15-second spin on the shop’s treadmill so employees can evaluate their movement. Once customers have reviewed a selection of suitable pairs, they take the finalists out on an actual walk or jog, ensuring that the shoes give proper support by squeaking “great job” after every mile.

Aside from carrying shoes for all running disciplines ranging from light jogs to triathlons, the shop’s staff also outfits visitors with workout apparel and accessories, including compression gear, orthotics, heart-rate monitors, and jogging strollers. Despite the breadth of their catalog, Mark and David both reject the personal detachment of a large retail store. They invest in several local running programs, sponsoring races where they time the competitors and host finish-line services. Works by neighborhood artists decorate the shop’s walls, alongside leashes and pet jackets by Ruffwear—items of potential interest to Mark's dog, Sam, who accompanies his owner to work each day.

The flittering notes of flutes pipe through the doors of Musical Innovations, followed by the deep plucking of a string bass as novice musicians studiously master their instrument of choice. Students can try their hands at woodwinds, horns, percussion, and stringed instruments, renting music-making equipment from the shop if necessary. Led by accomplished musician and educational advocate Tracy Leenman, each one of the shop's employees holds a degree in music, and thus can yodel Beethoven's Ninth Symphony while leading shoppers through an inventory of sheet music and instruments that range from beginner models to professional quality, including custom flutes and specialty strings. Home-school programs take musical instruction on the road, and in-shop summer camp programs keep youngsters from practicing archery with violin bows.

"I am obsessed with glass," Liz Daly-Korybski states matter-of-factly, explaining the reason behind opening her titular studio. The celebrated designer whips up inimitable pieces using techniques such as fusion and slumping, painstakingly layering raw pieces before cutting, firing, polishing, and sculpting the creations into jewelry. Inspired by colors and endless creative possibilities, she currently designs 73 product lines in the form of vintage headbands and watches, bracelets, and sushi plates.

Master jewelers Margaret and Robin Newton of Diamonds Choice have adorned extremities with precious metal flourishes to fit every budget for nearly 15 years. The tasteful team specializes in bridal jewelry, one-of-a-kind pieces, and custom designs and performs in-house repairs and restoration to re-set jostled jewels and disenchant mummy-cursed rings. A rotating stock of consignment and estate jewelry presents an opportunity to find irreplaceable accouterments.:

The Junior League of Greenville, a women’s organization aimed at empowering communities and promoting voluntarism, has been the driving force behind Nearly New Shop for 60 years. Volunteer staff members carefully sift through donations and select the most upscale of gently used items before gussying up racks with the chosen cardigans, shoes, and powdered wigs. In turn, their work earns funds for Junior League of Greenville’s slew of community projects, which range from youth nutrition programs to volunteer service days.

Youngsters who have outgrown their gear and adults picking up a new sport can outfit themselves with selections from Play It Again Sports, the largest sporting-goods resale franchise in North America. In its stores, brand-name equipment—from popular makers such as Adidas, Nike, and Wilson—shines in displays alongside gently used wares. This gear helps equip competitive athletes playing sports such as soccer and golf as well as noncompetitive sportspeople who just want to fill golf carts with soccer balls for fun. Patrons can also trade in or sell their equipment, provided that it is still in working condition, and put that money toward new gear.