Once the lights dim in the main auditorium at Camelot Cinemas, eyes can’t help but fixate on the glimmering digital images that flicker across the towering 60-foot screen. Nestled comfortably in reclining chairs, audience members dig into buckets of popcorn and gape at the latest blockbuster films while a THX-certified sound system croons a crystal-clear soundtrack. Theatergoers enjoy a similar experience in Camelot Cinemas’ other auditoriums, where they can laugh through cheerful romantic comedies, find the courage to watch petrifying horror flicks, and fight back sobs during the heartwarming premovie message about turning off your cell phone.
As they await the opening credits of The Goonies, The Birds, or perhaps the newest blockbuster release, moviegoers peruse a menu of hot wings, personalized pizzas, and oven-hot brownies topped with ice cream. Upon making a decision, the guest scrawls their chosen meal or snack onto an order card, and places that card in the designated spot on his or her table. A server stealthily delivers the requested soda, breadsticks, or honey chipotle wings while the film plays. Audience members can keep ordering food for the duration of the film, especially if an emotional scene demands an bowl of ice cream to catch stray tears. Just before the credits start to roll, the server silently deposits the check, and patrons digest as the tale winds to a close.
Cinebarre merges the excitement of moviegoing with the satisfaction of a full stomach, with the full-service restaurant and bar’s menu of hearty American favorites complementing a lineup of new releases. Moviegoers settle into plush seats or sprawl out in spacious aisles in front of the big screen while chowing down on mounds of fries ($6) or sextets of fried green tomatoes dunked in ranch ($7). Homemade pizza dough showcases pepperoni, canadian bacon, and sausage in the Bull Durham pie ($12.50), or a hearty Blue Velvet burger ($11) packs a half-pound Angus beef patty beneath layers of buffalo hot sauce, blue cheese, and smoky chipotle mayo. As they enjoy current offerings such as The Grey and Extremely Loud and Incredibly Close, patrons can cast new orders—such as for a slice of cheesecake ($6) or a glass of sauvignon blanc ($7)—by scribbling their comestible choice across an order form or a companion’s forehead, then waiting for a waiter to deliver it to their seats.
At Biltmore Cakeball Bakery, pastry chefs swathe frosted cake in a frosted shell, sealing in more than 30 flavors of moist, bite-size batter balls. Popular picks include the red-velvet, chocolate, and key-lime confections, though adventurous tongues can also juggle a daily rotating cast that includes the likes of exotic guava, spicy chocolate, and coconut pecan. Once the balls are complete, chefs decorate the spheres with icing stripes to match patrons’ flavor and design specifications, ensuring an eye-nabbing display for birthdays, baby showers, and court arraignments.