Located on the Upper East Side, this family of third generation opticians have helped customers from Russia to New York since 1964. As profiled in Time Out New York, Elijah Peters now carries on the family tradition by importing specs from around the world. Inside his 538-square-foot boutique, an eclectic selection of designer frames from Gucci, Tom Ford, Alain Mikli, and Tory Burch line shelves illuminated by LED lights. Eli and his staff fill these empty frames with coated lenses that defend eyes against UV-rays, scratches, and inaccurate fortune-cookie predictions.
The Monocle Order is one part sunglasses purveyor, and one part shopping club. The online retailer sells and ships dozens of trendy frames from such designer labels as Selima Optique, Contego, and RVS. Along with customers' brand new frames, orders also come packaged with a free membership card that grants the bearer half off future sunglass purchases. Membership cards never expire and never have fees, gifting customers with unlimited discounts without ever having to clip coupons or swim in a fountain of unyouth to get a seniors discount. And to spread the word of their sunglass-selling exploits, The Monocle Order sponsors art and fashion events in Miami and New York.
Though SEE Eyewear’s specs are only found in their stores, their designs sprout from imaginations around the world. Winner of reader's choice awards in cities ranging from San Francisco to Nashville, SEE Eyewear stocks its frames directly from fashionable frame crafters and passes on the savings of doing business at the source to customers. The company calls on fashion designers from France, Italy, and other style-conscious countries to create one-of-a kind designs to be featured on store shelves and client faces. Before that happens, though, each potential frame goes through a rigorous design and review process to ensure its distinctiveness and quality before it can be added to the national eyewear shop’s exclusive coveted selection.
From cat-eye to horn-rimmed and perfectly round to wayfarer-inspired, the cost of each frame includes single-vision lenses, giving customers the simplicity of a flat price that doesn’t require customers to pay an extra prescription fee or mine their own bifocal quarry. SEE Eyewear also trains its staff members to be aesthetically savvy so they can find the perfect fashion-forward, vision-correcting specs for any face shape, mood, or fashion sense.
Amid the boutiques of East Village, Anthony Aiden Opticians stands out as a purveyor of not only designer, but one-of-a-kind eyewear. Vintage-inspired frames from Oliver Peoples, with whom Anthony Aiden partnered to open their flagship Soho store, form the crux of the shop's off-the-shelf collection. For truly unique eyewear, though, the shop can fabricate replicas of any plastic frame in a wide range of colors, furnishing customers with brand new pairs of discontinued, vintage, or otherwise unobtainable frames. Eyepieces can be further personalized with custom lens coloring, which reduces eyestrain by imbuing lenses with green hues, rosy tints, or tiny umbrellas.
When you log in to your ideeli account, there's no telling what you'll find. Maybe it will be a set of eye-catching bangles from Alex and Ani. Maybe it will be a Bebe jacket that works just as well for a day at the office as it does for a night on the town. Maybe it will be a pair a Gucci boots, or a set of Rachael Ray cookware, or luxurious bedding from the W Hotel. Whatever it is, it'll be hard to say no. That's because ideeli specializes in flash sales highlighting particular retailers and offering as much as 80% off the shelf price of chic clothing and home goods. Combining the thrill of shopping with the guaranteed-to-win confidence of playing on a rigged slot machine, ideeli delivers big deals on brand names every day.
More than 80 years ago, Jack Cohen started selling designer eyewear from a pushcart on Orchard Street. After eight decades, that cart has expanded into more than 100 storefronts whose frames runt the gamut from budget-friendly styles to designer specs from Versace, Fendi, and Calvin Klein. The expert staff helps clients match their glasses to their face shapes and lifestyles. Meanwhile, onsite optometrists dole out prescriptions and screen eyes for diseases such as glaucoma and cat cataracts, which make you only see cats.