As a girl of just 13 or 14, Amita perched in her aunts’ hair salon and watched with fascination as they snipped clients’ tresses. Today, Amita still watches the flash of scissors, but now they are in the hands of skilled stylists in her own salon.
Amita bustles through the shop, mixing honey, sugar, and lemon to create her own wax for hair-removal treatments, her specialty. She also mixes her own all-natural henna paste for embellishing hands and feet with elaborate whorls and loops. This attentiveness to the products used in her salon, combined with more than a quarter century of experience in the industry, has led Amita to insist that her stylists wield quality elixirs from Paul Mitchell and Biolage. The salon’s skincare specialists employ Repêchage products to renew visages wrinkled from a lifetime of frowning at a Rubik’s cube.
Natural light floods through the salon's floor-to-ceiling windows onto cozy leather sofas and lush hardwood floors. Further into the space, hanging plants are situated at individual cutting stations, where owner Peggie and her skilled stylists have been transforming the tresses of downtown Westwood for more than 20 years with their 25th Anniversary coming up on July 27, 2014. Clients can solicit Patti, Jamie, or Tracy for elegant Matrix highlights or defrizz unruly hair with Dawn, who's certified in keratin straightening treatments. The staffers can also nix unflattering fuzz from upper lips, chins, and bionic metal limbs during personal waxing sessions.
Natalya—a certified permanent-makeup artist and a board-certified cosmetologist—draws on 15 years of experience as she embellishes the faces that find their way into her Permanent Makeup Zone. While working in New York and Europe, she honed her micropigmentation skills, which she uses to subtly accentuate lips, eyes, and brows. Under her adept hands, lips receive soft outlines and sparse brows regain their boldness, which she creates with her soft hair-stroke technique and cauldron full of natural hues.
In addition to elective adornments, Natalya also obscures scars and beautifies clients who suffer from makeup or Crayola allergies. She also primps men by applying small dots of color around their lash lines, which makes glances more seductive without hampering their ability to blink in code. While she works, she uses sterile and disposable supplies—as well as and topical anesthetics—all with the approval of the local health department. She also performs an allergy test on each of her clients 24 hours before she indelibly dolls them up, to avoid adverse reactions.
Dr. Kevin Tehrani's vast knowledge of plastic surgery keeps him in demand––he's a published author, an international speaker, an assistant clinical professor at SUNY Downstate Medical Center, and a go-to source for publications such as New Beauty magazine. But all this activity doesn't keep him from his patients. He typically spends an hour with them during their initial consultations, answering their questions, reviewing images of them on a computer, and projecting what they'd look like if they were made of pixels. Sometimes these consultations lead to cosmetic surgery, and sometimes Dr. Tehrani and his patients instead turn to such non-invasive aesthetic equipment as the Zeltiq CoolSculpting system. Ever the innovator, Dr. Tehrani launched an iPhone app called iLipo, which helps patients to alter their image on the spot to see how a given treatment will transform their body.
Jewel 32's team of piercing pros and jewel experts adorns bodies with necklaces, earrings, rings, and other trimmings. Lighted glass cabinets line the walls, casting baubles from brands such as Murano, Twisted Blade, and Swarovski in a soft glow. The staff decorates lobes with marcasite earrings, replete with elegant dark stones, encircles fingers in engraved sterling-silver skull rings, and wraps ankles or bottles of ketchup in delicate sterling-silver flowers and freshwater pearls. Piercing professionals imbue noses, ears, eyebrows, and an array of other areas with new jewelry receptacles that can house favorites from Jewel 32's extensive collection of gold, silver, and diamond body jewelry, including gauges from sizes 00–20 and ornate navel rings.
Perfect Brows NYC doesn’t just remove hair above the eyes; the studio removes it from all over the body using three different methods. Its threading services uproot follicles on the face with a twisted cotton thread. And during waxing services, a thin layer of molten wax covers fuzzy areas and adheres to hairs before pulling them from the root. The third method used, called sugaring, is an organic alternative that removes hair with a natural paste made from sugar, lemon juice, guar gum, and water. This method is proven to provide less breakage and ingrown hairs and to leave clients with skin as smooth as a newborn dolphin. Each method provides a blank canvas for the studio’s other services, which include henna work and facials.