Hollywood Tans, one of the nation’s largest chains of tanning salons, turns dermises gold with a special alchemic process known as Tanetics. Skin specialists consider each customer’s tanning goal, skin tone, and skin sensitivity before helping them choose the perfect skin-shading procedure. Four clean and comfortable types of stand-up UV tanning-booth options filter out most pestiferous UVB rays while speedily darkening pigment. Pricing varies, but five 11-minute bouts inside Hollywood Tans’ HT42 booth ($30) are enough to leave any pelt polished with a glossy base tan. For Daphnes fleeing Apollo, a Mystic spray-tan booth (starting at $19) depales pasty parchment with a misty coat of bronze that can last 5–7 days. The Mystic’s cartridges can be changed to allow users great flexibility in choosing their preferred skin patinas, or they can be purchased in bottle form for do-it-yourself home applications (starting at $19). A plethora of lotion is available to give your skin a longer lasting hue and moisturize your dermis until it's a glowing beacon of hydrated human hide.
At Nevaeh Management, infrared-energy treatments help clients achieve slender bodies with healthy circulation. Six silicone treatment pads envelop the thighs, hips, abdomen, and arms during infrared body wraps, facilitating the pursuit of cellulite reduction and mummy impersonation. Although the treatments are primarily used for detoxification and weight loss, they may also relieve pain due to sports injuries, chronic fatigue, or fibromyalgia.
As an Aveda concept salon, Salon Alure stocks and uses only plant- and flower-based Aveda products, from hair color to skincare products. The staff also pamper guests with complimentary hand treatments, makeup, stress-relieving aromatherapy, and a steaming cup of Aveda comforting tea. Along with haircare services that include cuts, color, and keratin treatments, the licensed professionals also beautify visages with natural facials such as the Perfecting Plant Peel. For toes mired in envy, chakra-balancing foot treatments unite pedicures with aromatherapy and reflexology massages to lavish feet with the attention usually reserved for a tossed glob of pizza dough dangling from the chandelier.
The staff render this bounty of services within the elegant confines of a wood-floored salon. Sunlight hustles its way through the façade’s large window, and wood accents make the ceiling an exquisite complement to the green plants beneath it.
To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend Human Rights" and "Protect The Planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while ultimately expanding her brand into 2,500 locations in over 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, “She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.”
Indeed, the Body Shop exhibits an eco-friendliness and social consciousness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to an EU-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the brand’s iconic body butters, facial products, and gift collections often appear in Allure, Marie Claire, Lucky, Seventeen and other national publications.
At more than 140 locations across the country, the staff at Hollywood Tans maintains an average of 15 booths so its customers need not wait or make appointments for their tanning sessions. Each HT-manufactured, proprietary booth is set up vertically for a more sanitary experience, during which high-performance bulbs bronze bodies in less time than standard models. In addition to UV tanning, Mystic Tan vestibules send out mists of bronzers and moisturizers in one of four settings.
In a massage room awash in shades of plum, one of Serenity Spa Wellness Center's licensed therapists plunges deft fingers into muscular structures to weed out pesky pain points and break up congregations of tension. Increasingly relaxed breaths drift out of the private room, past cedar-colored planks, and toward the far-infrared sauna, which uses dry heat in an effort to draw toxins from the body or elicit confessions from ice-cream smugglers. Aestheticians blend ingredients for facial treatments and combine fragrant swirls of essential oils, catering to individual skin and health issues. In the reception area, hands warm around mugs from a coffee bar, and floral-patterned or zebra-print chairs cradle guests.