Hollywood Tan's 11 locations help Midwesterners stay tan year-round—even under their parkas. They accomplish this using equipment such as standup capsules, tanning beds, and Mystic Tan booths, the latter of which bronzes hides using an aloe vera–based spray solution instead of UV rays or a mysterious candy-factory bubblegum that turns obnoxious children tan. Off to the side, lotions stand at attention on shelves, ready to help clients maintain their tan and keep their skin moisturized.
During a 60-minute relaxation massage, Wellness Connections' muscle menders vie for merit badges in untying knots as they stimulate circulation and clear away stress from head to toe with a full-body barrage of calming techniques. Following a soothing rubdown, customers are free to slip into the rolling waters of a hot tub or clear pores in a sauna for 20 minutes. For an additional fee, clients can elect an upgraded tissue tranquilizing such as a deep-relaxation treatment or hot-stone massage that embraces back muscles with a litter of warm, cuddly pet rocks.
At Churchill Salon and Spa, staffers are passionate about helping clients be their very best selves. They do this by transforming bodies with tanning services and restoring relaxation with therapeutic massages. Team members focus on faces during chemical peels, microdermabrasions, and makeup applications, which can prepare clients for special occasions or the rehearsals for those occasions. Clients can also get hair remodeled with cut and color treatments.
Founder Todd Beckman opened the first Tan Company location, then called The St. Louis Tan Company, in 1994 with a pair of average-size sun retreats. After perfecting a superstore concept with multiple levels of tanning beds and an intrepid-reporter alter ego, Beckman's bronzing business now spans 53 locations in 8 states, including 39 locations in the St. Louis area. Todd ensures each salon keeps the same high standards that won the 2010 award for Best Tanning in St. Louis from CityVoter.
A knowledgeable staff maintains each bright, highly sanitized environment and stocks shelves with Australian Gold, Swedish Beauty, and Designer Skin tanning products. The Tan Company also fashions UV-free tans with Mystic Tan standup booths that evenly spritz bodies with a paraben-free DHA solution infused with aloe vera.
During more than a quarter century at the helm of LookAfter Hair Company, Peter Hall has seen the styling industry gradually split in two directions—toward the high-end salon and toward the in-and-out fast cut place. With LookAfter, Peter decided to close that gap. There, guests can get premium salon services on a walk-in basis and haircuts from stylists who will gladly slow down for careful consultations instead of racing through trims with stopwatches in their hands. The name LookAfter is meant to reflect this blend and to demonstrate his vision for a place where the staff stands ready to serve all clients, whether they need keratin treatments, eyebrow waxes, or beard trims. This approach has helped LookAfter grow to more than 40 locations across St. Louis, Kansas City, and central Illinois, and the idea has also led to ongoing community outreach. Stylists have helped raise money for disaster relief, support breast-cancer awareness, and generate funds for veterans’ programs by carrying haircare products from American Warrior.
Genesis owner Jill Talbot has been busy the last few years. She's attended two Redken symposiums in Las Vegas, bareMinerals training in San Francisco, three Discover shows in St. Louis, and a DevaCurl cutting class in New York City. All this training, and she still considers herself a student.
Continuing education is a huge priority for Jill and her Genesis staff, and it shows in their expertise. Clients can request a sharp scissor cut, custom color, or sleek tapered highlights to flatter their individual features. The salon also offers other beautifying services, such as nailcare and specialty waxes.