The Novita Spa is a full-service day-and-medical spa that focuses on clinical services with a pampering attitude. As owner of Novita Spa on the Square, Megan DiMartino encourages her expert staff—which includes four aestheticians, four massage therapists, and four nail technicians—to embody this attitude. Services from simple facials to advanced clinical-spa treatments incorporate products from the spa's signature Novita Spa Clinicals line, which Megan designed and manufactures herself. A European aroma therapy detox steam room refreshes bodies after any service. A luxury style membership program was created to give further savings on services, products and events. Services include clinical and medical aesthetic facials, laser hair removal, Botox and dermal fillers, massage, body treatments, spa manicures and pedicures and laser treatments for toe and nail fungus. After treatments, clients can stop in to browse Novita Spa Clinical products and mineral cosmetics in the boutique.
As a licensed medical aesthetician and certified laser technician, Tammy Alexander feels right at home in every corner of her beauty spa. Her six facials include anti-aging glycolic peels and diamond-tipped microdermabrasion treatments, and she can even exfoliate skin on the back with steam and masks of french clay. Alexander expertly removes fuzz during her bikini and Brazilian waxes. She also offers cosmetic treatments that include eyelash extensions, organic airbrush tanning, and jane iredale–makeup applications.
NovaLash-certified eyelash artist Lyndsay Armstrong began her career by enhancing the eyes of friends and family in the upstairs loft of her home. As her reputation as a beauty expert grew over the next few years, Armstrong was eventually able to open Southern Charm Lash Co., a private studio where she outfits natural lashes with NovaLash extensions. She individually applies the synthetic strands with a medical-grade adhesive—a two-hour process that requires the meticulousness of an art restorer polishing grains of sand. Armstrong also offers clients a long-lasting mascara alternative via the waterproof LashDip formula.
Leave it to best friends of 14 years to share everything, including a lifelong passion for beauty and a business partnership that allows them to explore that passion. That’s the case for Misty Hill and Julie Pellizzaro, who worked in the beauty industry together for 10 years before they opened Halo Hair Salon. Now, inside their own studio, the duo transforms appearances with hair-color services, makeup, lash extensions, and airbrush tanning. The point of these services is to help women exude the power of the salon’s mascot, the pinup girl, who symbolizes independence, confidence, and America’s love for affixing things to walls. Pellizzaro and Hill are also certified DreamCatchers hair-extension artists and educators for Sexy Hair Co.
Brenda Castillo taps her 11 years of hairstyling experience to realize clients’ aesthetic aspirations with deft haircut, styling, and coloring services for men and women. The skilled stylist shears down overgrown hairstyles with steady scissors and keenly honed aesthetic instincts, snipping strands before whipping them into keratin-based confections that frame faces and discretely disguise skull tattoos of precious treasure maps. During partial-highlighting services, Brenda reanimates hair one lock at a time, and full coloring treatments yield vivid tones all over. During eyelash-extension services, Brenda studies clients' lash lines before replicating their fluttery prowess with synthetic extensions culled from an assortment of sizes and textures for a fringe to rival even the most outrageous 1970s suede jacket.
As she relates in a 2011 profile in Miss A, Face To Face Spa's Jenny Abraham wrote herself a unique prescription in 2006: monthly facials, for the next five years. Abraham had suffered severe cystic acne since she was 15 years old, and the breakouts had crippled her self-esteem to the point where they seemed to even eclipse her accomplishments as a registered nurse. The regime restored her complexion's health, so she opened the spa in March 2011 to share her methods with her clients, just as kindergartners are taught to share their toys with others and their thoughts with Twitter.
Skin consultations are the jumping-off point for each treatment, which could take the shape of a topical therapy or an intervention with lasers or mechanical exfoliators. Nine peels, however, are the house specialty. Abraham mixes fruit enzymes or lactic acid to heal mild symptoms of rosacea and promote cellular regeneration, and she blends more aggressive chemical formulas to clear actinic keratosis and diminish signs of aging. For all the face and body treatments, the staff relies on professional targeted products, which have been engineered without animal testing and eschew irritants such as perfume and skunk stink. Massage therapists take a holistic approach to beauty by relieving stress, and cosmetologists attend to the finishing touches with Lavish Lashes extensions and Jane Iredale cosmetics.