Jeremy Godo Kiss’ earliest love of the adrenaline rush surfaced in his passion for skateboarding. As he grew older, he began to feel the need for something that would give him higher jumps, bigger thrills, and taller windswept hair pomps. In 1988, he found that something—he discovered the extreme art of snowboarding. Determined to help others achieve the same sense of exhilaration he experienced zooming down the steep bluffs of June Mountain for the first time, Kiss opened Olympus Board Shop in 1998. Here, he and his staffers stock a wide range of high-quality boards of all types from brands such as Solomon, Imagine, and Liquid Shredder. Since opening, they’ve expanded their inventory to include other extreme sports, including surfing, stand up paddling, and kayaking. They also host interactive, pulse-pounding lessons in surfing, paddleboarding, and kayaking.
Nobody in Santa Monica has a snow-covered slope in their backyard to practice slalom runs. Some think they can just march up a mountain and dominate a black diamond on courage and instinct alone. Instead, they wind up face first in snow, wishing they’d practiced.
In order to prepare skiers and snowboarders for the real deal, and to spare them from slushy, frostbitten shame, two-time world ski champion Bob Salemo devised his innovative Virtual Snow training system. In a controlled indoor environment far away from menacing ski lifts and snowballs tossed by mountain goats, winter-sports enthusiasts perfect their maneuvers in fun training drills led by skilled instructors and the clever teachings of Salemo himself. The faux ski-course simulator, which resembles a large conveyor belt, mimics the smooth surface and wily turns of a downhill slope as its snowy surface rolls beneath the feet of students on skis or snowboards. Future Picabo Streets or Shawn Whites not only expand their abilities to new levels, but they can also practice tricks without bailing out and shake off any bad habits they learned from sleet gangs.
If you didn't know any better, it would be easy to assume that The School of Shred is a place to learn guitar, or at least a place to practice the art of destroying important documents. Instead, the school teaches its students how to shred through waves, shred across pavement, and shred down mountainsides. It's a fitting business name for owner Corey Oswald, who has seemingly spent more of his life moving on some kind of board than on his own two feet. Corey has more than 20 years of experience surfing, skateboarding, and snowboarding. But today, and for nearly a decade now, he helps others get their shred on by offering group and private lessons in all three sports.
BOLDFITNESS owner Jeff Archibald offers functional fitness regimens such as weightlifting, core training and body-weight exercises. Jeff helps clients of all ages and abilities get in shape, reach their full athletic potential, recover from injuries, or train for sporting events. With scenic workouts along the Santa Monica Mountains, Jeff may take clients walking, hiking, running, and mountain or road biking. Shorter workouts may take clients to unconventional locales such as the 4th Street Stairs in Santa Monica, an ideal setting for full-body conditioning. But Jeff doesn't eschew traditional fitness facilities entirely—he regularly works with individuals in homes, at a health club, and at an indoor rock climbing venue. But at some point between reps, he'll likely suggest a trip outdoors for cardio training.
Featured on Gizmag and UrbanDaddy, SkyTechSport Ski & Fit’s interactive skiing and snowboarding simulators let users hone carving techniques in ideal, virtual environments. The simulators' panoramic 3-D screens can display either endless slopes or finite downhill stretches, complete with optional slalom flags and cheering sections populated by selfless yetis. Onsite trainers oversee sessions, correcting technique as cyber skiers practice holding skis parallel, edging skis, and maintaining their balance in the face of lifelike g-forces.