At The Great American Diving Company, swimmers and scuba enthusiasts plunge into a 10-foot-deep, custom-built training pool heated to a balmy 85 degrees. Under the guidance of PADI-certified instructors, students in Open Water Diver classes learn to breathe and explore beneath the surface, opening the doors to continue underwater education and obtain certification or finally put to rest a fear of really big puddles. Divers can gear up for their next expedition in the shop, and the staff also leads scuba trips to diving locales.
After setting its wheels to the pavement in the early 1930s, South Side Cyclery today operates three stores in the St. Louis area that cater to cycling enthusiasts, with two-wheeled steeds, tools, and accessories by brands such as Giant, Specialized, and Schwinn. The ride-wise staff at each location guides riders to new mountain, road, or children’s bikes suited to any size, skill level, or fear of unicyclists. Visitors peruse more than 800 bikes in stock, enjoying free on-site assembly before wheeling their new toy off the lot. New rides include complimentary adjustments for one year, whereas all services—including tune-ups, flat-tire fixes, and chest bumps on the way out the door—also carry a 90-day warranty.
Unlike summer etiquette lessons or math camp, four days of baseball keep kids active and healthy while teaching them social skills and confidence. Whether or not kids go on to become players, they’ll learn the importance of sportsmanship as the friendly instructors make each day fun. Balls-n-Strikes pairs one certified instructor to every six kids. This ensures that the game will not have to go into the 16th inning before your child gets a chance to bat, and also removes the need to make up additional outfield positions such as "assistant to the regional shortstop" and "human foul pole."
The cycling enthusiasts at Big Shark Bicycle Company cultivate a collection of bike-related products, events, and classes to cater to cyclists of all levels. They host a variety of races and events including 15K races and group rides every Saturday. And, to help bikers train for such events, Big Shark Bicycle Company also offers classes covering topics such as cycling 101, how to dress for winter biking, and basic training for racing.
Trek Bicycle Store's team of passionate cyclists outfits customers with the same brand-name clothing, accessories, and bikes they know and use themselves. Firsthand knowledge of road, mountain, and city bikes from top industry brands such as Trek, MirraCo, and Gary Fisher means cycling specialists can fit each client with gear that best suits their needs. They help protect riders with helmets from Bontrager and guard them against inclement weather or hitchhiking bugs with jackets and gear from Pearl Izumi.
Trek Bicycle Store also offers repairs, tune-ups, and free maintenance services during the first few months after the purchase of a new bike. Driven by all things cycling, they also host in-store events such as socials and tech clinics.
The Economist's globe-spanning scope, comprehensive analysis, and crushing, unflinching grasp on world economics make it required reading for people, people persons, and people-shaped cacti looking to stay up-to-date on world news, politics, and business. In addition to the weekly publications—including the magazine's 20+ Special Reports and its Technology Quarterly—subscribers to The Economist also receive special benefits, such as The World in 2012, a special annual volume that predicts trends for the coming year. Subscribers also get unrestricted access to the online site, with a fully searchable archive dating back to the Neolithic Internet era (1997), as well as free access to The Economist in audio, which includes the option to listen to digital recordings of all print articles or to download them as a weekly podcast. For updates on the go or “on the sitting down on a park bench enjoying the scenery,” access The Economist on an iPhone or iPad—every photo, article, and chart is delivered to subscribers' devices by Thursday at 4 p.m. EST.