Rainbow Play Systems’s expansive showrooms introduce kids aged 2 to 10 to a wonderland of gym equipment, all of which is available for purchase. A multitude of swing sets with spiral slides, trapeze rings, and tire swings exercise tykes while preparing them for the physics portion of the SAT.
Inspired by their mutual passion for babies, sisters Jackie Wilkinson and Debbie Feiler set out to apply their experience raising 11 children by opening Beautiful Beginnings in 1995. Bright lights twinkle from the high ceiling, illuminating high-end colorful wares designed to outfit youngsters or decorate nurseries. A design team aids parents in selecting all the pieces to create a custom space for a baby, from pairing complementary wardrobes and cradles to matching beds with the perfect size boogey monster. For parents-to-be, attentive designers stand at the ready to assist them in creating a registry.
For more than 60 years, Toys“R”Us has been helping kids be kids and grown-ups to revisit their childhoods by providing one of the largest selections of top-brand toys, electronics, games and everyday baby essentials. Founder, Charles Lazarus, revolutionized the toy business by modeling his stores after supermarkets, providing a variety of options to suit varying ages and interests and offering customers to help themselves and have fun in the process. Today, that sense of playfulness is evident at nearly 600 stores in the United States alone, including a flagship location in Times Square where kids are greeted by a 60-foot Ferris wheel, a 5-ton animatronic T-Rex, and a life-sized, 4,000-square-foot Barbie house.
Beyond everybody's favorite bikes, trains and video games, each Toys“R”Us store keeps its shelves stocked with the season’s must-have toys as well as nostalgic standbys that never go out of style. Time-tested brands such as LEGO, Radio Flyer, NERF and Fisher-Price share the shelves with an expansive selection of electronics for older kids, including Wii U and tablets. And though the company has inspired generations of boys and girls to try their hardest not to grow up, it also strives to ensure budding brains develop right on track by devoting a significant portion of its stores to “smart-play” with a wide selection of electronic learning toys and software.
Toys“R”Us—whose extended family of brands includes Babies“R”Us and FAO Schwarz—has earned a number of awards and recognitions through the years, including a spot on Fortune’s list of the World’s Most Admired Companies in 2012. The company has also drawn considerable recognition for its expansive charitable efforts, which include partnerships with the Alex’s Lemonade Stand Foundation and Save the Children. This year also marks the tenth consecutive year that the company has partnered with the Marine Toys for Tots Foundation to collect new, unwrapped toys and monetary donations in its stores to benefit the organization.
Like a playroom still under quarantine from a massive imagination explosion, the shelves of My Favorite Toy Store overflow with colorfully packaged toys of every size and shape. Throughout the two stores—located in Elmhurst and Downers Grove—several play sets provide hands-on demos, from the classic building blocks fortifying castle keeps to the wooden tracks helping toddlers to reenact scenes from Strangers on a Train. Meanwhile, helpful staffers provide advice on appropriate age ranges for each toy in stock, gift wrap any purchase for free, and host kid-friendly events such as youth art festivals that line the walls with the works of young Picassos.
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Iso Beauty ships tools of the hairstyling trade to heads across the continental U.S., providing everyone access to the innovative products by brands such as Ionix and Prolix that have lined celebrity gift bags at red-carpet events. Proliss straighteners arrive to doorsteps with vibrant animal prints and ceramic-plate technology to reduce hair's exposure to heat, and Twisters harness infrared technology to shine and curl locks without cooking the cuticle. In-depth video tutorials grant users a step-by-step glimpse into the inner workings of the products and provide fashionable styling tips so that customers don't go out onto the town confidently sporting last season's 'do or attempt to use freshly cooked turkey legs to curl their hair.