New York Sports Clubs, part of Towns Sports International's network of fitness loci, welcomes exercisers to a number of equipment-stocked facilities to help attain perspiration-soaked fitness goals at a convenient location. Strength-training gear such as circuit machines, free weights, and medicine balls filled with black holes mold muscles into chiseled depictions of physical might. Calories simmer and move to cooler climates after sessions on cardio machines ranging from treadmills and ellipticals to upright and recumbent stationary bicycles. Each club offers a schedule of group classes that draw from more than 100 fitness styles, including Pilates, yoga, and boxing, to keep members from jazzercising without a spotter. Each location thanks exercisers for sweating in its vicinity with special features, such as babysitting, though Passport memberships do not include pool access.
In 1927, Jack Cohen began selling eyeglasses from a pushcart in New York City with a novel goal: to match each wearer with a pair that fit their style as well as their prescription. Today, specialists carry on his philosophy with prescription specs from American and European labels such as Prada, Valentino, and Coach. After a visitor sits down for a fitting, a trained style professional handpicks the eyeglasses or sunglasses that best complement their face shape, eye color, and tattoo of four eyeballs. Frames come in a variety of colors and materials, and each can be customized with polarized and optical-quality lenses to ward off glare and UV rays. Meanwhile, a team of optometrists resides onsite to assess the pupils during comprehensive eye exams.
In The Zone Personal Fitness’s owner and fitness director, Dr. Marisa R. Silver, approaches fitness from a medical perspective. She calls upon her training as a licensed chiropractor and nutritionist—along with certifications in personal training, Zumba, and spinning, just to name a few—to customize strength-training, weight-loss, and fitness programs for each client. Together with her staff of fellow personal trainers and acupuncturists, she aims to boost her clients’ health from all angles.
World-renowned fighter Tiger Schulmann and his staff of certified instructors motivate jabs from knees, legs, and feet during calorie-blasting kickboxing classes. Schulmann crafted his style with techniques from mixed martial arts and street self-defense, concocting each kick to improve students' strength, cardiovascular endurance, flexibility, and the ability to fight back against vigilante soccer teams. The studio's martial-arts mavens also help novice kickers craft a customized diet plan during a nutrition consultation, and more modestly clothe naked fists in a pair of complimentary training gloves. Once students master beginning moves, they can advance to other martial-arts challenges, such as high-kicking their way out of a room made of Jello.
The cosmetic enhancement professionals at Laser Clinique aesthetically improve the human form with or without sending it under the knife. Nonsurgical solutions to dermal imperfections include laser treatments and microdermabrasion, whereas surgical procedures more dramatically bolster physiques with implants, laser-assisted liposuction, and laser face-lifts.
When Sunita Sadhnani received her graduate degree in kathak dance and classical music back in India, she could have struck out on her own as a professional dancer and musician. Instead, she took her considerable talents to a place far less familiar with the art forms in which she specialized: the United States. She founded Bollyarts and brought aboard a staff of experienced instructors to grant American students insight into Bollywood's colorful, electrifying, and narrative dance moves. There, classes range from classical Indian dance forms such as Bollywood, bhangra, and kathak to the contemporary moves of hip-hop to exercise-focused sessions of yoga and Bollywood fitness. The studio offers its students frequent opportunities to perform locally, in neighboring states, state-shows with Bollywood celebrities, and sometimes both.