Once, not so very long ago, seeing well and looking good didn’t necessarily go hand in hand. But as corrective-vision technology progressed, so did the demand for prescription frames that matched the public’s growing interest in fashion and personal style. This burgeoning demand inspired Jack Cohen to start his own designer-eyewear business in 1927, and soon, he was selling fashionable eyewear up and down New York’s Orchard Street from a humble pushcart. The concept was so successful, however, that he was soon able to open the first Cohen's Fashion Optical storefront on the corner of Orchard and Delancey. The near and farsighted from across the city flocked there, most to find frames that flattered their faces, and some because they misread the sign while looking for City Hall.
Today, there are more than 100 Cohen's Fashion Optical stores throughout the United States and Puerto Rico offering sunglasses, designer frames, and the most advanced prescription lenses and contact lenses available. State-licensed optometrists screen patients for problems and determine prescriptions with eye exams and then steer them toward staff trained to advise customers on which frames will best suit their face shape. Titanium, stainless-steel, and plastic frames bear logos from designers such as Prada, Calvin Klein, Gucci, Ralph Lauren, Dior, Cartier, Chrome Heart, Fred, and Ray-Ban, and a variety of lenses incorporate progressive, polarized, and transition technologies, or feature rose-colored glass to counteract pessimism. Customers can also shed frames in favor of contact lenses, with options that include disposable lenses, toric lenses for astigmatism, bifocal and multifocal lenses, and color lenses.
Sterling Optical opened its first shop in Manhattan in 1914. Thirty-five years later, the vision experts expanded with a second shop; now, a century later, there are 100 locations across the nation. In each store, opticians fit customers for contacts, frames, and sunglasses, catering to special needs of those such as athletes, children, and near-sighted spiders. Even after customers leave the premises, quality service remains a top priority for Sterling, so it backs each purchase with a 30-day guarantee. Additionally, it encourages customers to give feedback on the website to ensure that stores are performing up to Sterling's own standards. Most locations accept appointments seven days a week through an online appointment scheduler, though a few locations only make appointments by phone or carrier pigeon.
Eyedrop Optique’s Dr. Ancona understands that a patient’s eyes are as individual as their fingerprints, that each person has an eye profile that is unique to them. So, to ensure the most meticulous fit, he utilizes computerized measurement and lens-crafting systems from Zeiss, a staple in the field of lenses for 160 years. Utilizing the Zeiss iProfiler with intricate mapping technology, he measures the surface of clients’ eyes to 1/100 of a diopter, or the size of a microbe's sewing needle. The eye boutique’s staff then use the iScription system to mold lenses calibrated to match the client's specific measurements, increasing visual depth, color, and clarity over traditional lenses. Zeiss's advanced lenses are trusted by more than just optometrists and Eyedrop Optique. Astronauts photographing the first lunar landing used the high-quality lenses Zeiss produces, and Google snaps photos of our planet for Google Earth with a Zeiss lens.
Although they established Astoria LASIK Surgery & Eye Care only in 2011, the certified staffers have already made a name for themselves, earning a Best LASIK Center award from the Queens Courier. Equipped with three comfortable waiting areas, four specialized office suites, and 16 spacious examination rooms, the multipurpose health-care center serves the medical, dental, and vision needs of all five boroughs. The doctors, nurses, and administrative professionals speak Spanish, Greek, Hindi, and Arabic, among other languages, and their eco-consciousness makes for a virtually paper-free environment except in their restrooms and really cool, super-top-secret forts where stacks of newspapers act as foundational beams.
Founded in 1914, the original New York City location of Sterling Optical doled out frames amid the Ford Model Ts and paperboys that swarmed the city's financial district. The original band of eyesight experts weathered years of economic depression by impressing customers with speedy, full-service vision care, later launching a second store near Washington, DC. Today, a century of steady franchise expansion has given rise to almost 200 store locations in 23 states. Most locations continue the tradition of offering one-stop optical services, giving customers access to exams and onsite labs that manufacture glasses in one hour. The spectacle provider has been named one of the nation's leading franchises by Entrepreneur magazine.
A second-generation eye surgeon, Dr. Julia Giyaur specializes in blade-free LASIK operations that are cutting edge in every sense but the literal one. In two locations in Brooklyn and Rego Park, Dr. Giyaur provides basic eye care such as check-ups and surgical vision correction, treatments for conditions such as cataracts, glaucoma, dry eye, and astigmatism, and a few aesthetic services such as Botox and Restylane. A LASIK patient herself, Dr. Giyaur helps allay her clients’ fears or concerns on her blog, covering recently asked questions and common ocular ailments.