Claire's stocks a cascade of glittering earrings, accessories, and cosmetics for kids, tweens, and teens. Fashion-conscious gals flock to stores to have their ears pierced by practiced technicians or to peruse trinkets emblazoned with Hello Kitty and Angry Birds characters. Celebrity-sponsored styles showcase endorsements from Cody Simpson and Justin Bieber, and prom accessories let youths prepare for one of high school’s most important events, second only to arm wrestling the mascot to get their diplomas.
Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.
Akira swaddles customers from clavicle to toe with a collection of trendy apparel from more than 200 designer brands crafted by foreign, domestic, and Chicago fabricsmiths. Women, men, and mannequins can browse a selection of clothing and accessories that includes the signature looks of Jeffrey Campbell and Boy London. Akira has cooperated with such endeavors as Generation Y, which fosters artistic expression in Chicago public schools.
Ulta's licensed staff, which partakes in ongoing training to keep skills sharp, creates customized looks and expert image enhancement using acclaimed beauty products. Like a loaf of bread in a space shuttle with a broken sunroof, hairstyles can grow stale between salon visits. A 45-minute coif-cultivation session, in which the stylist takes into account face shape and lifestyle, energizes follicles and forges a salon-fresh look. In the one-hour Dermalogica facial, an aesthetic augur examines skin in order to customize a course of cleansing, toning, and moisturizing session with Dermalogica products. The treatment leaves skin impeccable, like a recently buffed and oiled slab of marble.
Though there are 130 For Eyes Optical stores around the United States, the company still has the heart of a small start-up. Owned and operated since 1972, when a small group of friends started it in Philadelphia, aiming for quality eyewear manufacturing as well as customer service. These same friends, aided by a few family members, still lead the franchise today. They ensure that each location adheres to their original principles and mandates for mustard-colored shag carpets.
In each store, expert independent doctors test clients' visual acuity and general eye health with comprehensive exams. Then, a store associate helps each person outfit their eyes with designer frames by brands such as Ray-Ban, Prada, D&G, and Versace. For Eyes Optical has its own advanced 40,000-square foot optical lab in in Hialeah, Florida, where technicians shape, surface, and coat the lenses to fit each person's exact prescription. After creating the lenses—whether plastic, polycarbonate, or trivex Toughlites—they inspect and fit each into its corresponding frame by hand, a process that ensures quality control and guards against the robots, whose first objective is to hinder our eyesight.