When the American Heart Association was founded by six cardiologists in 1924, the only prescriptions given for heart disease were permanent bed rest and a diet of Valentines Day cards. Almost 90 years and 22.5 million volunteers later, the organization has accomplished much to combat the number one cause of death in the United States, not only by developing and disseminating effective treatment plans, but also by increasing awareness of preventative care and raising money for cardiovascular and stroke research. Outreach programs include CPR training, fundraising run/walks, and essential programs for healthcare professionals, educators, and caregiving everyday heroes alike.
Run or Dye is making race running a little more colorful, one major city at a time. This 5K is divided up into four separate courses of varying lengths, each designated by a separate color––which also reflects the color of safe, eco-friendly powered dye the participants get splashed with. At the end of the race, they'll cross into the aptly-named Dye Zone—a polychromatic free-for-all, where fluorescent color is thrown freely from all sides, allowing runners to splash their fellow runners or get colorful revenge on their friends, family members, and any cranky art-history teachers that happen to be walking by.
Unlike some races that rank runners by time, Run or Dye only measures success in color and fun. While the safe-to-eat dyes should wash out of clothing, runners are encouraged to wear things they don't mind getting dirty, preferably in white, grey, or another neutral color to allow give the dyes maximum visibility.