Back in 1999, brothers David and Rick Kueber noticed a lag in business at their chain of video-rental shops during the summer months, when no one wanted to be cooped up inside watching movies. The two put their heads together and found a rather unconventional solution to their problem: tanning beds. They installed a new fleet of skin-bronzing machines and sat back as so many clients flocked to their shop that the brothers were forced to open an entire store just to cater to their clients? tanning demands. This was the birth of Sun Tan City. Today, what started as an experimental side business boasts more than 200 locations across 16 states.
The staff at each location maintains a meticulously clean space, where they show clients to UV beds dubbed fast, faster, fastest, and instant. The beds include features such as facial tanners and self-contained air conditioners. Alternatively, clients can opt for the UV-free, automated VersaSpa system, which swathes physiques in a DHA, plant-based bronzing solution. The liquid reacts naturally with skin?s amino acids, creating an even coat as radiant as the high beams on Helios?s chariot within 46 seconds.
Group fitness classes and personal trainers are only a small sliver of the amenities at Elite Fitness. The gym also offers childcare services and a children?s dance studio so parents can work out worry-free. Tanning beds, meanwhile, allow guests to highlight contours and show off the hard work they've been doing on machines by Precor, Cybex, and Powertech, while a smoothie bar, salon, and massage studio await to refuel and refresh bodies post-workout. And, of course, the facility boasts immaculately maintained locker rooms where guests can shower (towels provided) and change back into their everyday clothes or hot dog suits before heading home.
Seasoned stylist and owner Benito Barron oversees Soho's team of tress trimmers as they primp tousled manes with the latest L'Oreal Professional Concept products and styling techniques. A full, ammonia-free coloring enlivens head plumage with vibrant tones, and a European-inspired haircut keeps follicles at a manageable length so they're unable to reach into strangers' pockets for loose change. As an added boon, a hair-humanitarian nurtures famished coifs with a deep-conditioning treatment that reinforces and protects hair. Hair services can be completed in a few hours time, which eyes can spend getting lost in Soho's chic, floral wall designs and decorative foliage.
Within the lime-hued walls of Eden Salon, experienced nail technicians beautify hands and feet in relaxing mani-pedis that take about two hours. Aestheticians trim cuticles, buff nail beds, and file nail enamel into squares, ovals, or bugle-shaped cylindrical cones before coating fingers' enameled bits with Shellac nail polish (a $75 value). Shellac's no-chip formula slides onto nails smoothly and sets quickly under a UV lamp. A Shellac base coat blankets the bare nail, followed by a color coat of the client's choice and finished with a UV top coat that seals the process, making nails gleam like the helmet of an astronaut falling into the sun. Newly embellished finger digits and foot ends can retain their glossy lamination for up to 14 days.
The staffers at Posh Tanning Studio unveil three levels of UV tanning booths that transform dull complexions into bronzed, glowing facades. These luminous vessels allow clients to stand up or lie down while they absorb warm rays. Prior to emerging from tanning beds, guests can nourish their pores with lotions by Designer Skin, Australian Gold, and Swedish Beauty, nourishing their pores with vitamins, silicone emulsions, and bronzing systems. In addition to one-time tanning sessions, the studio also offers multi-session packages and unlimited plans that further prove the sun is obsolete.