Back in 1999, brothers David and Rick Kueber noticed a lag in business at their chain of video-rental shops during the summer months, when no one wanted to be cooped up inside watching movies. The two put their heads together and found a rather unconventional solution to their problem: tanning beds. They installed a new fleet of skin-bronzing machines and sat back as so many clients flocked to their shop that the brothers were forced to open an entire store just to cater to their clients? tanning demands. This was the birth of Sun Tan City. Today, what started as an experimental side business boasts more than 200 locations across 16 states.
The staff at each location maintains a meticulously clean space, where they show clients to UV beds dubbed fast, faster, fastest, and instant. The beds include features such as facial tanners and self-contained air conditioners. Alternatively, clients can opt for the UV-free, automated VersaSpa system, which swathes physiques in a DHA, plant-based bronzing solution. The liquid reacts naturally with skin?s amino acids, creating an even coat as radiant as the high beams on Helios?s chariot within 46 seconds.
Group fitness classes and personal trainers are only a small sliver of the amenities at Elite Fitness. The gym also offers childcare services and a children?s dance studio so parents can work out worry-free. Tanning beds, meanwhile, allow guests to highlight contours and show off the hard work they've been doing on machines by Precor, Cybex, and Powertech, while a smoothie bar, salon, and massage studio await to refuel and refresh bodies post-workout. And, of course, the facility boasts immaculately maintained locker rooms where guests can shower (towels provided) and change back into their everyday clothes or hot dog suits before heading home.
Seasoned stylist and owner Benito Barron oversees Soho's team of tress trimmers as they primp tousled manes with the latest L'Oreal Professional Concept products and styling techniques. A full, ammonia-free coloring enlivens head plumage with vibrant tones, and a European-inspired haircut keeps follicles at a manageable length so they're unable to reach into strangers' pockets for loose change. As an added boon, a hair-humanitarian nurtures famished coifs with a deep-conditioning treatment that reinforces and protects hair. Hair services can be completed in a few hours time, which eyes can spend getting lost in Soho's chic, floral wall designs and decorative foliage.
The stylists, nail technicians, and massage therapists at Anew Salon and Day Spa—some of whom have more than a decade of experience—combine forces to polish every inch of their clients' appearances. The salon's stylists remain abreast of hair trends so they can offer the latest treatments, such as Babe hair extensions, tinsel applications, and ombre highlights, which fade naturally from dark to light for a sun-kissed look. Alongside facials and waxing services, nail technicians scrub, massage, and refine hands and feet before coating them in standard or Gelish polish, and a massage therapist works through muscular knots in hopes of easing stress.
Named for the Hawaiian word meaning "the beautiful one," Kanani Salon strives to prettify clients with sundry salon services. The hairstylists apply products from Schwarzkopf and Neuma while trimming, coloring, and styling locks. Nail technicians, meanwhile, prink fingers and use OPI lacquer to paint tiny likenesses of the always-colorful cafeteria from Saved by the Bell across all 10 nails.