Back in 1999, brothers David and Rick Kueber noticed a lag in business at their chain of video-rental shops during the summer months, when no one wanted to be cooped up inside watching movies. The two put their heads together and found a rather unconventional solution to their problem: tanning beds. They installed a new fleet of skin-bronzing machines and sat back as so many clients flocked to their shop that the brothers were forced to open an entire store just to cater to their clients? tanning demands. This was the birth of Sun Tan City. Today, what started as an experimental side business boasts more than 200 locations across 16 states.
The staff at each location maintains a meticulously clean space, where they show clients to UV beds dubbed fast, faster, fastest, and instant. The beds include features such as facial tanners and self-contained air conditioners. Alternatively, clients can opt for the UV-free, automated VersaSpa system, which swathes physiques in a DHA, plant-based bronzing solution. The liquid reacts naturally with skin?s amino acids, creating an even coat as radiant as the high beams on Helios?s chariot within 46 seconds.
Named for the Hawaiian word meaning "the beautiful one," Kanani Salon strives to prettify clients with sundry salon services. The hairstylists apply products from Schwarzkopf and Neuma while trimming, coloring, and styling locks. Nail technicians, meanwhile, prink fingers and use OPI lacquer to paint tiny likenesses of the always-colorful cafeteria from Saved by the Bell across all 10 nails.
Seasoned stylist and owner Benito Barron oversees Soho's team of tress trimmers as they primp tousled manes with the latest L'Oreal Professional Concept products and styling techniques. A full, ammonia-free coloring enlivens head plumage with vibrant tones, and a European-inspired haircut keeps follicles at a manageable length so they're unable to reach into strangers' pockets for loose change. As an added boon, a hair-humanitarian nurtures famished coifs with a deep-conditioning treatment that reinforces and protects hair. Hair services can be completed in a few hours time, which eyes can spend getting lost in Soho's chic, floral wall designs and decorative foliage.
There are some sure warning signs that hair is poorly maintained, such as split ends, dandruff, or your bangs leaving passive-aggressive Post-it notes on your forehead. Whatever the case, the skilled stylists at Beauty Lounge East can improve hair to human interaction with specialty styling services. Guests can request layers to flatter features or a new custom color to fit the season. The salon also offers microdermabrasion treatments to help nix wrinkles and other fine lines.
Within the lime-hued walls of Eden Salon, experienced nail technicians beautify hands and feet in relaxing mani-pedis that take about two hours. Aestheticians trim cuticles, buff nail beds, and file nail enamel into squares, ovals, or bugle-shaped cylindrical cones before coating fingers' enameled bits with Shellac nail polish (a $75 value). Shellac's no-chip formula slides onto nails smoothly and sets quickly under a UV lamp. A Shellac base coat blankets the bare nail, followed by a color coat of the client's choice and finished with a UV top coat that seals the process, making nails gleam like the helmet of an astronaut falling into the sun. Newly embellished finger digits and foot ends can retain their glossy lamination for up to 14 days.