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Though VERABELLA's skincare products have since found their way onto the faces of celebrities including Kristen Bell, Vanessa Hudgens, and Kerry Washington, they started as simple family recipes. Vera inherited her skill for inventing remedies from her mother and grandmother in Russia. She recorded what natural ingredients they sourced, and how they mixed them into masks that would combat everything from blemishes to dry skin.
Today, she shares those time-honored concoctions at VERABELLA Skin Therapy Spa. She and her daughter Victoria, the spa director, continue to reject parabens, artificial scents, and dyes in favor of organic aloe vera, tea tree oil, grapefruit, cucumber, and other natural components. Formulated for all skin types, these treatments help to minimize break-outs and diffuse visible signs of biological and environmental aging. Its treatments also incorporate high-tech advancements, including lifting microcurrent facials that the menu calls "Pilates for the Face." Likewise, VERABELLA cosmetic products have been built to impress. The Lip-Lights line, for example, is flush with illuminating colors that include Stop-Light (real red), Afternoon Delight (sheer sparkly berry), Sunlight (warm coral), and Twilight (blood red).
Inside the sunny La Peer Beauty shop, patrons assisted by licensed pulchritude professionals browse glass shelves stacked high with candy-colored OPI nail polish, high-end skincare and hair products, and fragrances in twinkling bottles or room diffusers. Colognes such as Thymes’s Agave Nectar leave a bright, crisp fragrance on dermises, and skincare regimens from brands such as Dermalogica treat façades stressed out by harsh weather or the thought that professional wrestling is fake. An arsenal of curling and straightening irons and hair-dryer attachments help home stylists create their ideal dos, and hairsprays such as L’Oreal Elnett keep styles fast in place. An onsite salon puts La Peer’s products to the test as stylists trim hair or add extensions, aestheticians treat skin with facials and eye treatments, and wax techs whisk away unwanted hairs.
Optician and eyewear designer Karina Leigh draws from her years of experience running upscale boutiques to outfit a clientele of celebrities such as Kanye West, LL Cool J, and J. Lo with top-shelf eyewear from both well-known and up-and-coming artisans. Like an elegant sword-cane or a cast bedazzled in tiny diamonds, the upscale assortment of eyewear turns a necessary tool into a must-have fashion accessory, as evidenced by the patronage of people who are frequently photographed. The Amir Taj–designed studio blends aristocratic grace with notes of whimsy, surrounding visitors with a pristine interior of white lacquered wood, Louis XV furniture, chandeliers made with crystals by Swarovski, and light globes that model some of the store's most popular frames. A huge vintage collection adorns noses with the haute fashion of bygone eras, and pieces from designers such as Gucci, Tom Ford, Prada, and Benjamin Eyewear deck out faces with the modish looks of the near future.
Hossein Silani began a legacy when he opened his first eye-care facility in Beverly Hills more than 30 years ago. Today, he operates multiple stores with his sons, Kambiz and Kamran, including Super Vision Optical, a Beverly Hills eyewear staple for more than 60 years. Rows of modern frames from Gucci, Armani, Carrera, and SUPER line the shop’s shelves and contrast with vintage aviators from Ray-Ban, which invite patrons to switch their cell phones to flight mode before they try on a pair. To ensure that frames fit both faces and prescriptions, optometrists Dr. Bita Shokouh and Dr. Kambiz Silani perform eye exams, as well as custom contact lenses fittings, sports vision testing, and glaucoma treatments.
Billion Dollar Brows With a clientele of stars including Adam Carolla, Ryan Seacrest, and Lauren Conrad, the brow artists at Billion Dollar Brows specialize in red carpet-worthy looks. Their focus on brow care has taken them from a small operation inside an LA apartment to a recognized salon earning mentions from magazines and television shows, such as Vanity Fair and “E! News." Highly-trained aestheticians man each of the chic salon's reclining stations, where they trim, wax, and tweeze arches perfect enough to beautify even the most puzzled of expressions. And to help clients maintain polished looks, Billion Dollar Brows also vends a range of products including pencils, tweezers, and their signature Brow Booster conditioning treatment.