Voted one of Women's Wear Daily's top beauty retailers, Beauty Collection tirelessly recruits the world's best beautifying products, assembling an arsenal of more than 200 top name brands. This pulchritudinous panoply stocks the shelves with soaps, shampoos, makeup, perfumes, oils, creams, unctions, unguents, and Assyrian nard. Let a trained team of esteemed aestheticians guide you to your skin's ideal suitor—the Ole Henriksen walnut complexion scrub ($24) exfoliates and invigorates a dormant epidermis, while the MoroccanOil treatment ($41) transforms dreadful heads into a shimmering, lush scalpscape. Helpful aestheticians provide free consultations, ensuring that visitors find all desired products as well as discovering new, valuable tools of beauty.
Inside The W Salon, clients settle into comfy chairs as stylists transform their hairdos with services ranging from color treatments and cuts to updos and Brazilian blowouts. The salon's 60-minute facials revitalize flagging features, and 90-minute Swedish massages help knead away chronic aches.
Amid a posh atmosphere featuring cushy leather chairs, patrons can enjoy an old-fashioned straight-razor shave that meticulously molds face shrubs into sleek and dapper facades. Utilizing swift yet careful strokes, Felix Diaz uses his steady-handed prowess to meticulously shed hair from faces. A gentle blade and all-natural products are used to soothe faces and provide men with a look as fresh as the day they materialized in a cornfield. Hot lather shaving cream is applied with a soft, 100% badger-hair brush that provides a much more consistent lather than a witch’s broom. Additionally, six steam towels infused with eucalyptus oil and skincare products are applied throughout the shave, ensuring a memorably skin-softening experience.
Inside the sunny La Peer Beauty shop, patrons assisted by licensed pulchritude professionals browse glass shelves stacked high with candy-colored OPI nail polish, high-end skincare and hair products, and fragrances in twinkling bottles or room diffusers. Colognes such as Thymes’s Agave Nectar leave a bright, crisp fragrance on dermises, and skincare regimens from brands such as Dermalogica treat façades stressed out by harsh weather or the thought that professional wrestling is fake. An arsenal of curling and straightening irons and hair-dryer attachments help home stylists create their ideal dos, and hairsprays such as L’Oreal Elnett keep styles fast in place. An onsite salon puts La Peer’s products to the test as stylists trim hair or add extensions, aestheticians treat skin with facials and eye treatments, and wax techs whisk away unwanted hairs.
This luxurious, London-style barbershop invites men to lounge in plush leather recliners while having their faces de-fuzzed. As men kick back, barbers, barber assistants, and barber-like holograms apply hot towels to calm prickly stubble before a rich, foamy cream is lathered on. The skilled hairsmiths then sheer off follicular foliage using a classic, straight razor. Newly non-hirsute clients are revivified with the application of a brisk cold towel, top-quality toner, and moisturizer, rendering their faces as youthfully handsome as a baby in a powder blue tuxedo. The decadent service takes only 30 minutes and unfolds in an interior full of dark woods, rich red brick, and urbanely exposed heating.