In 1988, Natalie Brown-Aiwohi began working as a makeup artist at Headshots Hawaii. A month later, she was promoted to manager. In 2010, after 22 years as manager, Brown-Aiwohi purchased the studio herself and built a new location to house it at the Aiea Town Square. Immediately, she transformed a franchise that had been known for its 1980s-style glitz into a full-service photography studio that captures images of clients just as they are. “After all the glitz and glam, people wanted to look like themselves—they wanted more of a natural look,” Brown-Aiwohi told Pacific Business News in 2010, shortly after the move.
Today, Headshots Hawaii is the only remaining Headshots franchise of dozens that had opened in the 1980s and 1990s, and Brown-Aiwohi’s dream is still going strong. As a partner of the Miss Hawaii Pageant, Headshots Hawaii snaps photos of reigning Miss Hawaiis, drawing on Brown-Aiwohi’s experience as a former pageant queen and model. Photographers also shoot images for weddings, businesses, aspiring models, and airtight alibis, tailoring the style to suit the client. Brown-Aiwohi gives back to the community with charitable work, such as supporting events to benefit homeless teens.