After attracting awe by donning a stylish dress to the Crimson Tide’s 2008 game against Clemson, University of Alabama grad Shena Birdsong realized that there were few boutiques catering to the tradition of wearing snazzy formal attire to football games. After setting up shop in 2009, Birdsong began selling cute houndstooth and crimson dresses to the Alabama faithful. Her wares proved popular, even among rivals, and she quickly expanded her collection to serve fans of fellow SEC members Auburn, LSU, Georgia, and Florida. Earning the praises of the Huntsville Times and WVUA, Gameday Girl Stuff’s collection of scarves, dresses, boots, and accessories is specifically designed for showing off at the stadium on autumn Saturdays and cutting a stylish figure in the off-season. Alumni proudly show their colors with orange-and-blue clutches and winter coats of red and black, or dress their up-and-coming fans in collegiate-color onesies and booties that ensure that a child’s first words will be “offense wins games, but defense wins championships."