More than 80 years ago, Jack Cohen started selling designer eyewear from a pushcart on Orchard Street. After eight decades, that cart has expanded into more than 100 storefronts whose frames runt the gamut from budget-friendly styles to designer specs from Versace, Fendi, and Calvin Klein. The expert staff helps clients match their glasses to their face shapes and lifestyles. Meanwhile, onsite optometrists dole out prescriptions and screen eyes for diseases such as glaucoma and cat cataracts, which make you only see cats.
Founded in 1914, the original New York City location of Sterling Optical doled out frames amid the Ford Model Ts and paperboys that swarmed the city's financial district. The original band of eyesight experts weathered years of economic depression by impressing customers with speedy, full-service vision care, later launching a second store near Washington, DC. Today, a century of steady franchise expansion has given rise to almost 200 store locations in 23 states. Most locations continue the tradition of offering one-stop optical services, giving customers access to exams and onsite labs that manufacture glasses in one hour. The spectacle provider has been named one of the nation's leading franchises by Entrepreneur magazine.
As owner Harry Roth says on eyeQ’s website: “We are not here to just sell a pair of glasses, too many other places already do that.” More than three decades of work as an optician give Roth an insight into customer needs, which us uses to deliver personalized, thoughtful service. His clients can arrange private viewings of the store’s designer and boutique frames, or schedule meetings at their homes or offices. Customers can also bring in their current frames for repairs or to be fitted for new lenses. The shop can often do minor repair work for free. Technicians can complete custom fittings in the store’s on-site lab. The lab’s computer-based equipment creates precise lenses quickly, and clients can even commission specialty glasses for tasks such as night driving, computer work, golfing, or looking through eyeglasses catalogs.
The family-owned Marshall Troast Vision & Hearing Center gets to know patients and offers them a friendly smile before helping them with their hearing or sight problems. Troast and the rest of the staff at Marshall Troast Vision & Hearing Center can pinpoint an eyeglasses prescription and offer an array of lenses from children's lenses, sport lenses, and safety lenses. They also help patients pick out stylish frames from Steve Madden, DKNY, Maui Jim, and other designers.
With a licensed doctor of optometry and an optician at each of its two locations, EyeStyles of New Jersey helps turn customers' blurry vision crystal clear. Doctors Lowell S. Davis and Barry E. Davis perform thorough eye examinations before a licensed optician fits customers with their ideal lenses. Fashionable frames from dozens of designers, such as Oakley, Giorgio Armani, Gucci, and Dior, help faces achieve a new look without having to draw on a second set of eyebrows. An onsite lab makes for speedy service and ensures that many patients leave the same day with new glasses.
At Allwood Optical Boutique, licensed optician Donald Trischetta oversees an onsite optical lab that turns out lenses specialized for a wide range of tasks. Before setting his lens-crafting team to work, Donald determines his clients’ prescriptions and takes into account whether or not they strain their eyes by using a computer every day or working as a file clerk in a dollhouse. His lab is also equipped for emergency repairs of broken lenses, which it prioritizes with same-day service.
Therapeutic optometrist Dr. Natalia Raeva has spent more than a decade testing eyes for glaucoma, cataracts, and dryness. Now, she channels the optometry experience she gained from working in hospitals and nursing homes to both All About Eyes Vision Center and Visual Effects Eyecare Center, where she pulls clients’ sight back into focus with contact, bifocal, and progressive lenses. After Dr. Raeva has tested the health of each eye, the staff fits adults and kids with designer and sports frames from brands such as Ray-Ban, Fendi, and Swissflex. All lenses can be further customized to resist scratches, filter out ultraviolet rays, or deflect the glares of a jealous sun.