With machines set up in rows to encourage competition, many ordinary gyms cater to men's bodies and psychology, right down to the urinals that were "accidentally" installed in the women's locker room. At Curves, exercisers move around a circuit of hydraulic resistance machines that have been designed to work with women's bodies and promote weight loss, protect against osteoporosis, and deal with arthritis. Those opting for the three-pack of classes can experience the Curves Circuit with Zumba fitness, which combines the feisty Latin dance-inspired fitness formula with Curves' standard circuitry to boost heart rates, strengthen abs, and turn sneakers into dancing shoes. For 30 minutes, participants can shake their hips and pinky toes while switching from station to station, burning calories as they torch staid routines.
Since its 1965 founding in Venice Beach, California, Gold's Gym has dotted the globe with more than 600 locations where professional athletes and exercise newbies gather under the umbrella of personal strength. Nearly 3.5 million Gold's members chart and aim for their fitness peaks, perspiring beneath the gaze of certified personal trainers or pedaling beside peers at cycling sessions. In a diverse lineup of group classes, patrons strengthen cores with Pilates, finger-paint pictures of ninjas in martial arts, and amp up heart rates along to the pulsating soundtracks of Les Mills routines.
Many Gold's Gym locations stockpile futuristic amenities, such as cardio machines with individual iPod docks and televisions that help keep patrons motivated.
Tucked away in Lavender Day Spa, Ginger's private beauty treatment room is a haven of cozy serenity. Vintage heirloom mirrors line the walls, a bejeweled chandelier hangs from the ceiling above the treatment table, and a wooden hutch displays skincare products beneath the glow of a candle. It is within this luxurious and relaxed setting that Ginger performs her anti-aging skin treatments, body scrubs, and waxing services. She uses professional-grade products that are only available to licensed aestheticians and physicians, ensuring their efficacy and top-notch quality.