Ugly Mug Coffee aims to protect the farmers harvesting each bean by sourcing organic, pesticide-free, and fair-trade coffee from around the world. Integrity pervades every phase of its buying process, as the company selects farmers who cultivate bird-friendly, shade-grown coffees without the use of toxic chemicals, and pay them a fair, livable price to incentivize their growing. Their fair-trade philosophy extends to what Ugly Mug hopes will one day be a hands-on collaboration with the farmers; until then, partnerships with economic-development programs and Growers First keep Ugly Mug's coffee ethical without reading it transcripts of the long dialogues Socrates often had with his percolator.
Ugly Mug's stringent vetting and buying process results in nuanced, aromatic coffee roasted right in Memphis. Single-origin coffees from Brazil or Mexico showcase each country's character with a gentler roast, and blends include Hardy Passion, a dark, rich roast, or Saving Grace, a balanced Peruvian/Guatemalan brew with a clean finish. Flavored coffees sweeten mornings with tastes such as Cinnamon Sticky Bun or Buttermoon, a popular mix of roasted-nut and sweet-caramel flavors.