Koko FitClub’s digital keys unlock personalized strength-training regimens tailored to each guest’s abilities and goals. Each user receives a small, USB-like device that stores personal fitness data, which is extracted during an initial fitness consultation. During each workout, guests plug their keys into the host of strength-training and cardio equipment. Based on the key’s data, the machines display the user’s ideal strength-training and resistance level or number of reps for each session—and even rate how they’re performing. The system adapts routines as members work toward their goals, offering them the intelligence of a personal trainer without the costly fees or hassle of matching schedules. Online tracking further digitizes training, allowing users to see their progress on their home computers, in the very same browser where they’ll soon order smaller clown suits.
The Joint has a simple mission: 'to improve people's lives with routine and affordable chiropractic care.' Their team of skilled chiropractors operate on an appointment-free basis, helping to ensure that people can receive treatment despite busy schedules, and membership programs help to keep costs low.
Wen Chic Image Bar, one of Aveda's first blow dry bars in the U.S., offers styling blow outs, hair extensions, and makeup application services. There are no haircuts at this upscale salon—just licensed stylists helping clients perfect their existing dos, whether that means straight-as-an-arrow strands, sassy curls, or fanciful updos for a special occasion. They'll also complete patrons' looks by performing a range of makeup services.
Pizza Fino's dough spends its entire existence under the watchful eye of its creators—from the moment it blooms from scratch in the restaurant's kitchen until it's time to leave for the plate of a hungry diner. During the in-between times, the dough is dressed in sauces crafted from Pizza Fino's own recipes, adorned with precisely aged Wisconsin cheeses, and—to ensure that it lives up to Pizza Fino's "Like No Other" motto—stone-baked to a golden brown. Similar attention goes into Pizza Fino's nonpizza dishes, such as the gourmet salads and crunchy calzones made at various locations across Houston.:m]]
Wherever Wenny Blackman goes, Aveda's organic products are sure to follow, and vice versa, as the stylist, aesthetician, and owner of Wen Chic Salon and Spa—an Aveda Concept Salon and Spa—has been attending Aveda classes since 1996. Needless to say, she and her skilled staff employ Aveda products exclusively to augment their repertoire of salon and spa services, including colorings that use HeadMapping, instead of traditional wizards, to predict the amount of time, product, and cost for each session.
Before the Texas board-certified stylists can cut, color, or treat hair, Blackman requires them to attend classes at the Aveda Institute. The stylists' mastery of Aveda's curriculum, coupled with their overall experience, determines their status as a stylist, senior stylist, master stylist, or director. Similarly, the licensed aestheticians and registered massage therapists reach for Aveda products during facials, massages, waxing treatments, and airbrush-tanning sessions, which are staged in the spa area's quiet summer and winter rooms, free of cell-phone ringtones and piles of burning leaves.
The staff at Fruulala Frozen Yogurt Cafe encourages what they call “swirly artistry” by giving customers free reign to build their own desserts. With a cup in hand, visitors can pump any combination of on-tap flavors, which rotate through a list that includes non-fat dark chocolate, birthday cake, sea-salt pretzel, pistachio, and cookies and cream. More than 50 cold and dry toppings––including lychee, fudge brownies, Kit Kat, raisins, and granola––sprinkle over the frosty peaks to finish the design process, and a staff member weighs the final product to determine its price. Some flavors are low-fat, non-fat, gluten-free, or dairy-free, and all of Fruulala’s yogurts are chockfull of live and active probiotic cultures, which boost immune-system function and digestive health, and all yogurts are also guaranteed free of artificial growth hormones and steak.