As the founder of BB MakeUp, Brooke Fleetwood's reach is huge: she travels all over the country (and sometimes outside of it) to pamper and prep her clients. But once she's with them, her focus narrows. Each appointment is meticulously personalized, from color selection to application. During makeup lessons, Brooke also her client's makeup collection to ensure they own the right colors for their complexions, aren't using expired cosmetics, and know the proper techniques for whittling a brow pencil in the wilderness.
Stocked with BB's own brand of products, Brooke's Makeup Cosmetic Bars provide touch-ups and special-event services of all stripes. Brides-to-be undergo airbrushing, models primp before editorial photoshoots, and friends get glamorous makeovers for nights on the town. Some stores also have a spa where guests can clarify their skin with a facial or clear away unwanted hair with a wax.
Board-certified plastic surgeon Dr. Scott Jenkins channels his appearance-enhancing expertise into noninvasive treatments and aesthetic services. Under his guidance, a team of specialists aim advanced laser systems at unwanted hairs, rough complexions, and patches of cellulite, or they spread on a coat of skincare products by Vitality Institute, gloProfessional, Theraderm, and Lélexo to treat blemishes. Dr. Jenkins and his team also boost countenances with minimally invasive injections of Botox and Dysport, each designed to temporarily relax the facial muscles responsible for making frown lines and freezing eyebrows into constantly suspicious arches.
The manicures and pedicures at Classy Nails all end the same way: with experienced nail techs covering digits in a colorful hue, such as red, pink, blue, green, or sparkly silver. The mani-pedi experience comes to luxurious fruition long before any nail polish bottle is even opened, though. During the pampering sessions, technicians clip and file nails into perfect crescents, buff surfaces into a smooth sheen, and push cuticles back into nail beds, as well as slough away rough patches on the feet and moisturize skin. After primping nails, staffers can compliment dazzling new nails by performing an eyebrow wax or outfitting each digit with its own miniature top hat.