The staff at Greater Boston Running Company—the Northeast operation of the national and online retailer Running Company—hopes customers are not misled by the name. They’ll custom fit everyone for shoes that support their pursuits, whether they be marathoners, CrossFitters, or a nurse who has to stand all day. The process starts with talking to guests about their average workout or day, followed by a meticulous measuring of their feet. Staffers then have guests walk, jog, or run on a treadmill equipped with slow-motion-capture software, which lets guests see things such as how their arches react when striking and lifting from the ground. Armed with this wealth of information, Greater Boston Running Company’s team can narrow the expansive shoe stock down to just a few recommendations.
Beyond an armory of footwear, Greater Boston Running Company stocks athletic apparel and accessories from brands such as New Balance, Garmin, and SmartWool. This gear is matched by a wealth of educational resources, both online and at the store level. Regularly posted web articles cover topics from how the seasons impact nutritional needs to how rubbing your body in bacon attracts wild animals and boosts your desire to run.
At individual locations, each store’s staff works with local running clubs, high-school teams, and charities—making them especially adept at pointing runners toward fellow runners and trainers who will help them reach their goals.
The Candleberry Company's online emporium of gifts fills rooms with sweet-smelling scents and the warm, flickering light of clean-burning candles. The litany of scented candles packs more than 50 appetizing flavors into hand-poured wax cylinders, with olfactory offerings ranging from sweet floral notes to the nostalgia of bakery scents. The fragrant array of tapers soothes the senses without excess residue or allergen-heavy flower gardens once matches have kindled wicks made from standard cotton or distinctive pine, which adds a crackling sound and a magnified fragrance to the atmosphere. For flame-free exhilaration, car air fresheners enhance stifling commutes while odor-neutralizing room sprays employ clean scents to remove the stale smell of garbage or the family dog's attempts at cooking.
The brand American Apparel, which recently celebrated its 10-year anniversary, conjures up images of stylish and well-fitting fashion basics. It also likely brings to mind sassy advertisements featuring long-haired beauties in natural makeup posing in skin-bearing bodysuits and loungewear.
But what many don't know about the brand?despite its name and the slice of apple pie that comes with every purchase?is that all of its clothes are made in America. Everything from sewing and cutting to accounting and marketing happens in one building in downtown Los Angeles, and the rest occurs within a 30-mile radius. Not only that, every slim-fitting pair of pants, spandex bodysuit, and v-neck T-shirt is made in a sweatshop-free environment.
Plus, keeping everything in house means the company eliminates unnecessary and wasteful factors, such as shipping fuel and packing materials, as well as provides jobs to Angelenos, instead of outsourcing them.
L.A.-based hipster brand American Apparel is not for the faint of taste. Depending on the season you can find barely there gold bathing suits or a skirt that looks like it was made out of a space-age fabric. The selection of gloves, scarves and T-shirts in a groovy array of colors are the first thing that greets shoppers at this trendy Newbury Street clothing store. Splashes of color and texture in the form of skirts, sweaters and pants are complemented by accessories such as nail polish, umbrellas and backpacks. Small and extra small sizes are plentiful here, which can be frustrating for folks sized M or L. Don't forget to check out the fun lingerie department in the back of the store. American Apparel is sweatshop free, supports fair trade wages, and everything in the store in made in the USA.
What began as a small operation out of founder Jennifer Velarde’s studio apartment is now a celebrated handbag business with three stores in two cities, an online boutique, and a slew of media accolades from magazines such as InStyle, Good Housekeeping, and Real Simple. The business owes its proliferation to Velarde’s touted lineup of custom-designed shoulder bags, bridal clutches, and totes. The creative trendsetter also provides her customers with a bevy of fabric swatches and styles so they can create their own designs during in-store or at-home handbag parties.
Boston CityWalks? owner, Alan Maltzman, loves to show his passion and knowledge for his city. At Boston CityWalks, he and his coterie of guides lead six different tours that roam the city?s historic cobblestones, highlighting areas such as Harvard Square, the waterfront, Beacon Hill, and various Jewish cultural sites. He can also design a custom tour for any occasion such as family vacations, engagements, birthdays, reunions, and business meetings.