An AT&T ad executive hangs up the phone, grabs his jacket, and heads toward the subway to Hell's Kitchen. It's the late '80s, and at the New York comedy institution The Improv, a slew of up-and-coming talent, including Jerry Seinfeld and Chris Rock, are testing jokes and honing timing. In the next few years, they'll perform on television for millions. But for now, they're changing the life of one ad executive.
The founder of LA Stand-Ups, Joe Falzarano, quit his promising advertising career because he "hated being a suit" and preferred to nurture promising young comedians. With accomplishments that include producing the CableACE Award–winning Caroline's Comedy Hour for A&E, Falzarano helped launch the performing and writing careers of entertainers including Jon Stewart and Louis C.K. Today, Falzarano imparts his more than 20 years of industry experience to aspiring joke-tellers, teaching them tactics for perfecting a punch line, calming nerves, and subduing hecklers with a marshmallow gun. Falzarano maintains a supportive atmosphere where students learn how to use who they are to connect with an audience, and even lets students try out material at the Hollywood Improv.