Thanks in part to Miracle on 34th Street, the classic Christmas film, and its annual Thanksgiving Day Parade, Macy's has been immortalized in the minds of generations of Americans. It's hard to imagine that Macy's was once a small storefront operation founded by a businessman whose previous stores had failed. But success was just around the corner.
Eleven dollars and six cents. That was the total of first-day sales when Macy's opened its doors in 1858. Of course, at that time, it wasn't a retail superpower?it was a small dry-goods store on the corner of 14th Street and 6th Avenue in New York City. Before founding that little shop, Rowland Hussey Macy had suffered several failed retail ventures. This time, things would turn out differently.
By 1877, R.H. Macy & Co. had become a full-fledged department store, spreading its way into the ground spaces of 11 adjacent buildings. Just about 25 years later, the store had outgrown even those expanded confines, so the company moved to its iconic Herald Square location on Broadway and 34th Street. There, Macy's began to attract shoppers from the rest of the country and the world. This location also saw the store become a major part of American holidays, especially in 1924, when immigrant employees wrangled the city's packs of stray floats and organized the first annual Macy's Parade.
Today, Macy's boasts 850 locations across 45 states and US territories. A far cry from that initial dry-goods shop, the modern-day stores carry everything from clothing and shoes to furniture and electronics. Though it is now headquartered in Cincinnati, the company's flagship store in Herald Square still attracts throngs of customers from all corners of the globe. The same can be said for the Macy's website, which is one of the most visited retail destinations on the Internet.
At the front desk of Headz Up Salon, a colorful chalkboard menu welcomes visitors with daily specials, drawings, and a list of their latest services. The stylists—each with at least a decade of industry experience—cut, style, braid, and color hair beneath the fronds of vibrant potted plants. They welcome clients of all ages, and can often accommodate dual haircuts for moms and daughters or dads and their cheeseheads.
S.T. Hair & Spa’s accommodating stylists listen to clients and offer stylish suggestions before cutting curls, trimming beards, and ridding faces of unwanted fuzz. Other services include perms and keratin treatments to reformulate hair texture, and deep-conditioning and gloss treatments to bolster follicle strength and shine. Regular and chip-resistant polishes dress up digits during manicures and pedicures, and stylists can create updos to prep individuals or parties for weddings, proms, or formal trips to the supermarket.
At Batool Salon, a coterie of beauty service providers enhances the natural appearances of clients with a blend of ancient techniques and modern trends. During eyebrow-threading sessions the string-wielding perfectionists festoon facescapes with precise lines and streamlined eye moustaches. The thread quickly removes singular hairs, which eliminates guesswork and prevents skin irritation. Eyelash extensions also accentuate guests' ocular features, and natural henna tattoos decorate bodies with intricate, personalized patterns for up to two weeks. In addition, Batool Salon features a boutique with hand-embroidered clothing items and accessories that are one-of-a-kind to reduce the likelihood of showing up at a party in the exact same outfit as another mannequin.
Despite a long list of beautifying hair services and soothing massages, the most important sense at C'zar Salon-Spa is not sight or touch, but smell. Stemming from natural Aveda products, aromas drift throughout the space, tinting the air with rosemary, peppermint, and lavender scents that evoke pastoral scenes pulled straight out of the organic farms on which many of their ingredients grew. The Stress-Fix line of lotions?whose fragrances help to reduce anxiety?cloaks hands and feet in sage during specialty mani-pedis, and customized blends of essential oils augment Elemental Nature massages and facials.
Plants play a role in even the most detailed procedures at C'zar Salon-Spa. Flowers contribute extracts to the salon's cosmetics, and Nufree hair-removal formulas provide a botanical alternative to wax that's more gentle than tweezing with a venus flytrap. Although they don't incorporate leafy greens, wellness treatments such as acupuncture and cupping strive to round out makeovers by goading the body?s healing processes. For special events, the staff can accommodate groups inside the calming venue or transport their perfumed practices to a specified location.
Sixteen years in the business has earned Heather Blum a lot of experience with hair. In fact, she specializes in color services, using Redken products to help immerse strands with everything from a highlight-lowlight combination to adventurous hues such as Fire Engine red or Day-Glo green. When not at work, Heather plumps up her skill base by attending hair shows yearly and hairless shows biannually.