Glasses frames have come a long way from the clunky, squarish black frames that were originally used to punish children for squinting in church. Choice Vision offers a plethora of sophisticated, stylish, and comfortable frames from designer brands such as Fendi, Giorgio Armani, Calvin Klein, Dior, Gucci, and the guiding light of global fashion, SpongeBob SquarePants. Ladies will find the perfect design to adjective their vocation of choice with "hip," while dudes can score some retro frames that surround their head in a glittering haze of irony. Frames range from $75 to more than $500.
When Dr. Barry Katzman opened West Coast Eye Care & Med Spa, he envisioned the space as a small practice that would help locals better enjoy the city’s famous sunsets and beaches. With his expertise—he’s participated in hundreds of studies for advanced treatments—the business quickly took on enough customers to sustain seven offices, a staff of a dozen doctors, and its own language, which outsiders describe as Latin spoken in pig Latin. After outfitting eyes with prescriptions and preventive care, staffers can help them navigate an optical boutique stocked with more than 10,000 designer frames by Dior, Bvlgari, and Tom Ford. Regular performances of more advanced surgeries, such as LASIK, cataract laser procedures, and eyelid lifts, made the staff intrigued about similar aesthetic procedures. As a result, they opened a med spa, where they tighten and brighten skin with injections, rejuvenating laser treatments, and even plastic surgery.
Customers have trusted their eyes to Dr. Selby Optometry's reliable specs and contacts since 1978. Through the decades, the vision-care center has differentiated itself from the big-name competition by cultivating a “neighborhood optometrist” aesthetic, offering free nose pad and screw replacements, complimentary contacts during sight-specific emergencies, and staffers who never prank customers with vision charts written in cuneiform. Sight-seekers are matched with thin and durable lenses, which fit snugly and fashionably into the frames of venerable brands such as Escada, Hugo Boss, and Nautica.
Dr. Andrew Rummel, OD knows that there are two keys to eye care—one, of course, is medical expertise, and the other is communicating with the patient. Dr. Rummel has expertise in spades. He can conduct a routine eye exam, fit clients for a pair of contacts, or—just as deftly—correct vision with laser surgery. However, he and his bilingual team also take communication very seriously, conversing fluently with patients in English and Spanish.