On a trip to Chicago from his native Italy, young Mario Tricoci changed his life forever. The fledgling hairdresser stopped in at a prestigious salon, where he impressed the owner with his impeccable display of skill and landed himself a job. The next six decades brought strings of industry awards and the opening of his very own salon, which soon exploded into 26 locations in four states. With his styling prowess proven both to the industry and to the clients he encountered each day, the coiffeur decided to share his gift with others. In 2004, he established Tricoci University to foster a new generation of cosmetologists and spa technicians trained to thrive in the luxury-spa industry.
Throughout the Midwest, Tricoci protégés study a rigorous curriculum in high-end salon and spa surroundings to learn how to create beautiful hairdos, choose skin-flattering cosmetics, and beautify nails and skin. A team of experienced industry professionals readies pupils for the beauty world with in-depth classes, and outside education arrives via video demonstrations and guest-artist lectures on Vidal Sassoon's Wedge-Bob Postulate. More advanced students get a preview of their career to come by beautifying real people during instructor-supervised treatments, which lend the stylist essential experience as the client enjoys a pampering session at a discounted rate.
It’s easy to see why some clients refer to The Eyelash Place, Inc. as “The Miracle on 39th Street.” The all-around beauty emporium has been enhancing eyes, shaping brows, and softening skin for more than 30 years—and those services make up only a portion of the salon’s lengthy menu.
As one might expect, eyelash extensions take center stage on this menu. Using semipermanent glue or a surgical-grade bonding agent, technicians apply these extensions individually to create longer, fuller lashes capable of putting out a fire or seducing a high-security eye scanner. Lashes aren’t much without a smooth complexion to match, and aestheticians do their part to rejuvenate skin with SKINWYNC products and microcurrents that work to stimulate collagen production. When they turn their attention to the body, it’s to eradicate fatty deposits with Wellbox anticellulite treatments.
Like the Manhattan street with which it shares a name, Madison Avenue Style entertains a lot of foot traffic—rather than tourists and commuters, however, the salon and spa greets loyal clients and first-time visitors drawn to professional products from the likes of Schwarzkopf, Dermalogica, and Jane Iredale. The salon's stylists wield these products to great effect during haircuts for women and men—the latter of which also draw on Gage creams and conditioners to create styles to impress potential employers and ward off rival biker gangs.
Alongside Madison Avenue's team of stylists, aestheticians and nail technicians practice their trades within the well-lit, white-walled salon. Weary bodies perk up after massages, facials, mani-pedis, and waxing services, many of which take place in private treatment rooms where flickering candles illuminate pandas munching on tasteful plant decorations.
At Emmetts The Studio, a salon featured in such publications as The Indianapolis Star , Indianapolis Monthly, and InStyle, six expert stylists cut locks with scissors or texturize and shape hair with razor cuts in styles best-fitting each clients' face. While waiting for the mane makeover to begin, clients can relax in french chairs covered in jade faux ostrich and take in the 12-foot vaulted ceilings highlighted by energy-efficient LED track lighting and full-length mirrors. The 1,560-square-foot studio's aesthetic also focuses on Asian influences, such as tables fashioned from Tibetan drums, and features a zen-inspired private patio for group events and private parties. The salon stocks its shelves with hard-to-find brands such as Rene Furterer, Phyto haircare, Kevyn Aucoin Beauty, Eve Lom skincare, and Regina Harris hand-blended oils.
The research staff at 7E—a medical-aesthetic company that prides itself on skincare innovations—designs noninvasive treatments that combat the effects of aging and bolster all-over wellness. Once staff members have perfected a solution, they share the fruits of their labors with clients at 7E Fit Spa. One of these many fruits is the Torc Plus, an FDA-approved body-contouring machine that works to deplete inches and bulk up muscles in bodies through electrical stimulation. The spa’s noninvasive face-lifts tighten visages while evening out skin tone, reducing puffiness, and increasing circulation, and saunas detoxify the body and relax clients with infrared heat shoplifted from the equator.
An outspoken advocate and preeminent researcher of medical laser technology, Dr. Gregory Chernoff brings his vast experience in the field to his cosmetic practice. Together with Dr. Khoa Lai and Dr. Montegut, he spearheads the charge against unwanted bodily imperfections such as obesity, unwanted hair, and varicose veins with both surgical and nonsurgical procedures. Outside of his practice, Dr. Chernoff has appeared on Dateline and BBC World News to promote the proliferation of lasers in medical procedures and the declaration of a national laser day.