Soon after Rochester Optical was founded in 1932, the staff established contracts with the U.S. Department of Defense to supply the armed forces with durable, combat-ready glasses. Today, they continue to specialize in military eyewear, along with high-performance sports and safety glasses and a huge selection of designer frames. A team of optometrists—which includes a fellow of the American Academy of Optometry, a fifth-generation Rochesterian, and an eye doctor who has worked at the Veterans Affairs hospital in Salem, Virginia—performs comprehensive eye exams, and technicians manufacture lenses in an in-house, state-of-the-art optical lab. In addition to traditional single-vision lenses or no-line bifocals, they create digitally surfaced, free-form lenses that offer an expanded field of vision and minimize image distortion, allowing wearers to more clearly see apparitions standing next to them.
Founded in 1914, the original New York City location of Sterling Optical doled out frames amid the Ford Model Ts and paperboys that swarmed the city's financial district. The original band of eyesight experts weathered years of economic depression by impressing customers with speedy, full-service vision care, later launching a second store near Washington, DC. Today, a century of steady franchise expansion has given rise to almost 200 store locations in 23 states. Most locations continue the tradition of offering one-stop optical services, giving customers access to exams and onsite labs that manufacture glasses in one hour. The spectacle provider has been named one of the nation's leading franchises by Entrepreneur magazine.
Pittsford Optical stylishly sharpens eyesight with a collection of boutique eyewear crafted by top-notch lines. The staff vanquishes vision problems with retina counseling, thorough exams, and frames in a rotating selection of high-end designer styles. In addition to standard eyewear, they also stock both prescription and nonprescription sunglasses that help slow the progress of squint-induced wrinkles with eye-shielding lenses. To keep corneas in top form, Pittsford Optical readies prescriptions in 7–10 business days, roughly the same amount of time it takes to deliver a cross-state package via cartwheel courier.
For more than 90 years, Sterling Optical’s physicians and eyeglass specialists have paired peepers with stylish brand-name frames. Men, women, children, and seeing-impaired mannequins can browse frames by Coach, Michael Kors, Tom Ford, and Kenneth Cole (designer frames are $229+), among others such as Peachtree Eyewear ($119). Eyewear technicians forge lenses in about one hour before bestowing customers with two pairs of custom frames—one for daily wear and one for incognito trips to the grocery store. If within 30 days of their purchase patrons tire of frames with x-ray vision, Sterling Optical will gladly replace said specs with another pair of equal or lesser value.
In almost 30 malls sprinkled across four states, Beauty Plus Salon beckons prospective makeover recipients with a fleet of skilled stylists and a colossal selection of professional beauty products. "The beauty industry never slows down," staffers say on Facebook, so "neither do we." That's why mall-goers find Beauty Salon open seven days a week. Between the retail shelves that average 500 nail polish colors, clients get gussied with services that pamper hair, skin, and nails.