Though they loved wine, Les and Dorian Linkogle didn't move to Temecula for the grapes; and even though their land was home to one of the largest, oldest olive trees in the city, they didn't move for the landscape. They moved to give their motocross cyclist son a place to ride his bike, but in time the siren song of the vines got through to them. In the late 1990s they planted acres of grapes—viognier, merlot, zinfandel, cabernet sauvignon, and riesling—to ship to other vintners. However, it wasn't long until the Linkogles began handcrafting small-lot artisanal wines of their own under the banner of Briar Rose Winery.
Soon, Briar Rose Winery’s vintages began racking up accolades and awards in international competitions. All of the winery’s wines are unfiltered with no sugar added, and many are aged in oak barrels. Guests can literally taste the fruits of these labors at the winery's tasting room, sipping zinfandel, a bordeaux blend, and Talking Frog, a wine lager that becomes a prince when you drink it.