Surf City Cyclery doesn't view cycling as a hobby, but as a lifestyle. That attitude is obvious in the company's passionate staff members and at its pair of spacious stores, where visitors find themselves surrounded by bicycles, accessories, and apparel. To further demonstrate its commitment to the sport—and its customers—Surf City even offers a lifetime of free basic adjustments on any bicycle it sells, saving riders the stress of wheeling their bikes into the ER on a stretcher every time an issue arises.
The Waterman's Depot is owned and operated by people who not only love the water, but have also spent plenty of time on and in it. Racks of recreational and fishing kayaks stand side-by-side with state-of-the-art stand-up paddleboards. When staff members aren't helping customers around the shop, they launch guided kayak trips and give product demonstrations. The expansive store contains aquatic sporting gear and apparel from more than 50 brands, including Oakley, Reef, and Sanuk. Available scuba gear ranges from basic fins and snorkels to more advanced gauges and computers that can tell you the number of old soggy boots buried in any fishing lake.
The staff members at Newport Cruisers don't want to keep all the fun for themselves. All bicycle enthusiasts, they share their love with customers by selling cruisers in all shapes and sizes from brands including Electra, Firmstong, and HBBC. Riders can sit upright on these bikes, which focus on comfort over speed, and personalize them with bells, baskets, and seat covers. The shop also rents out cruisers for up two weeks, which is great for when you can't get a bike to stop following you home.