With more than 30,000 products that range from blow-dryers to bronzing creams, Image Cosmetics Inc's inventory is like the beauty closet most women wish they had. Beyond representing top brands such as Dermalogica, Rusk, and Elizabeth Arden, each product is purchased wholesale (directly from the manufacturer or an authorized dealer) and priced up to 70% off retail. Those who find themselves frequent shoppers of Image's vast inventory can opt to enroll in a rewards program, which gifts them a point for every dollar they spend.
Talented hairstylists Danni, Renee, and Naeemah run the show at South Jersey House of Beauty, where they reinvent their customers’ looks with chic haircuts and color treatments. After discussing style goals with the client, the trio will get work, either snipping off split ends or revamping hues with full color treatments or luminous highlights. They skip the scissors all together while applying extensions, straightening hair with relaxers, or creating simple press and styles.
Salon Terranova lets clients relax during high-quality salon and spa treatments. Great Lengths hair extensions and hair dye in a kaleidoscope of colors help revamp hairstyles. On the spa side of the business, aestheticians cleanse, exfoliate, and apply a mask using USDA organic products from Niko. Additionally, manis can be finished off with chip-resistant gel polish or artistic designs.
At Salon LimeLight, stylists approach each mane with an artistic eye. After consulting with clients, they enlist Goldwell color products and knowledge of trending styles to sculpt hair into fresh looks or neoclassical busts. Though they're trained in multiple beautifying services, the staff specializes in smoothing tresses with Brazilian blowouts and revitalizing them with gleaming color. Nail services add hue to digits as well, and specialty OPI gel manicures keep finger shades unmarked for up to two weeks. The comprehensive services unfold in an intimate boutique setting where natural light illuminates light lime walls and potted bamboo.
Moxie Blue Salon's seasoned stylists snip curls and hydrate locks with precise haircuts and salon services prefaced by a thorough consultation. After discussing desired angles and which cheekbone most deserves to display its tattoo, a scissors wielder frees scalps of split ends during the 45-minute haircut. Once lighter and layered, hairdos bask in a deep-conditioning treatment that hydrates heads and relaxes overly stressed strands. Feel free to have a stylist sprinkle coifs with partial or full highlights, a strand-coating lightener that adds dimensionality without inducing the misguided application of crayons. Or wrestle unruly locks into silky submission by undergoing a Control Zero treatment that works to transform frizzy hair into straight, shiny manes without the use of formaldehyde. Within the salon, sleek orange chairs pop against the clean white walls and brown counters as stylists snatch blow-dryers hanging leisurely from the ceiling.
A combination of technical prowess and creativity steady the shears and blow through the hairdryers at Bernard's Salon and Spa, a beauty center that aims to have its clients feeling like they just stepped off the cover of Vogue. Not all the staffs' attention is focused on the scalp, however—aestheticians deftly apply cosmetics before nights-on-the-town, perform rejuvenating facials, remove unwanted fuzz with wax, and shape cuticles during mani-pedis. Massage therapists, meanwhile, use swedish and deep tissue techniques to ease tension from the body, making clients appear more relaxed, approachable, and less likely to pop a neck vein.