Fishing in Jacksonville Beach

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Captain Kevin and Cecilia McCarthy have always been fond of the sea. Born and raised in the port town of Gloucester, Massachusetts, Kevin sojourned south in 1968 before meeting his wife Cecilia, whose family had arrived on the marshy shores of Fernandina nine generations ago. After Kevin worked as a building contractor for nearly 30 years, he and Cecilia opted to embrace their shared love for being on the water, and founded Amelia River Cruises in the summer of 2000. Twelve years later, their fleet is three U.S. Coast Guard–inspected boats strong, and each cruises steadily along myriad tours of Cumberland Island, Beach Creek, and the shores of Amelia Island. History buffs rejoice in narrated jaunts down the Intracoastal Waterway that lead to the Kingsley Plantation—whose 1797 establishment makes it the oldest surviving plantation house in Florida—before traveling to the historic Fort Caroline National Memorial, one of the first permanent settlements in North America. Two-hour eco tours journey through state parks and aquatic preserves, where hands-on shrimping experiences let guests identify their captured creatures before asking them the current exchange rate of a sand dollar and releasing them back into the wild. The local and surrounding ecosystem, with diverse wildlife that appears most prominently during the summer months, boasts playful pods of dolphins, an abundance of shore birds, and sea turtles who visit to nest on nearby island shores.

1 S Front St
Fernandina Beach,
FL
US

On father-son fishing trips, Bart Swab’s dad taught him not only how to cast his line but also how to treat the aquatic ecosystem surrounding him with respect. Now a licensed and insured guide, Swab helps other fisherman appreciate the open water’s beauty, helming kayak trips through Florida’s pristine saltwater marshes. After arming prospective kayakers with safety tips and familiarizing them with their fishing equipment, Swab guides lead paddlers into the water. They maintain a 3-inch draft that allows students in kayaks to sneak up on fish without having to glue sequins to their skin to look like scales. Kayakers can also gaze through binoculars at the diverse fauna roaming the area’s shores. Trips range from a half day to a full day, and for a more structured route, participants can opt for destination trips to seasonal hot spots, where they can search out fish such as black drum, sheepshead, and tarpon.

2913 North 6th Street
St. Augustine,
FL
US

It might be hard to believe considering its vast array of products, but Sears, Roebuck and Co. began with one accessory: watches. In 1886, Richard W. Sears bought a box of unwanted watches from a jeweler, thinking he could turn a profit by selling them. He was correct and committed to the watch business by hiring Alvah C. Roebuck, an experienced watchmaker.

As time went on, though, their business expanded its umbrella far beyond what people wore on their wrists. Sears became known as the place to shop for almost any appliance, from sewing machines to those magical boxes that create water from nothing and clean your clothes.

Today, the stores stock clothing, accessories, electronics, kitchen equipment, tools for outdoor living, and home decor. This variety is sustained by Sears's proprietary brands—Kenmore, Craftsman, and DieHard, to name a few—and other national names that populate the shelves.

2121 US Highway 1 S
Saint Augustine,
FL
US

At Fish Magnet Fishing Charters, the magnetic force that brings hook and fish together is United States Coast Guard–certified Master Captain Janot B. Vilardell. Aboard his 18-foot fishing boat, he steers anglers into fishing hot spots along the Gulf of Mexico as well as inland waterways such as the Suwannee River. Once anchored, he shares tips and techniques for reeling in the big one: the plug to the ocean's drain. As an added bonus, he supplies all of the tackle and bait.

unknown
Alachua,
FL
US

Anderson's Outdoor Adventure offers canoe and kayak rentals at Manatee Springs State Park, Fanning Springs State Park, and the Santa Fe River. Its camping, biking, and swimming services get people interacting with nature up-close.

Anderson's Outdoor Adventures, LLC 4060 SW County RD 232
Bell,
FL
US

It would be hard for Ormond Beach Kayak Center to have a better location. To its east stretches the great expanse of the Atlantic Ocean, and to its west lies the Tomoka River. Trees overhang the river's waters, and the marsh offers opportunities to spy birds, deer, deer dressed like giant birds, and other wildlife. Ormond Beach Kayak Center makes use of its scenery with fishing, surfing, paddleboarding, and kayaking. The team leads tours and lessons, and they also ferry rental gear to and from the ocean or river.

1644 Ocean Shore Boulevard
Ormond Beach,
FL
US